Year 12 Exam: The Hunger Games Case Study & The Chase

1. GM322
SECTION B: INSTITUTIONS
AND AUDIENCES
CASE STUDY 4

2. PRODUCTION - Color Force (For all 4)
Production began September in 2013 and was released in
2015
THE HUNGER GAMES: MOCKINGJAY P.2
HTTPS://WWW.YOUTUBE.COM/WATCH?V=N-7K_OJSDCQ
The film had a production budget of $160 million with a
further $55 million spent on promotion and poster
advertisements, and $13.9 million in television
advertisements.
Filming was completed in America and Germany.

3. The campaign for the final film was a yearlong process – high
exposure. How was it marketed?
Marketing: 100 days poster = ‘#Mockingjay’ trending
worldwide. Above or below?
Poster had a poor reception in Israel = poor viewing figures
for film.
Film premiere - Yahoo live stream. Why? Effect?
DISTRIBUTION
LIONSGATE (FOR ALL 4)

4. It is the only film in the series
widely released in 3D
DISTRIBUTION
The film was released in the
Dolby Vision format in some Dolby
Cinemas – a first for Lionsgate
(Atmospheric lighting, surround
sound)
DVD release in 2016/Box set
release Christmas 2015

5. The film did not reach profit expectations.
Grossed a total of $653.4 million: worldwide
opening made $247.2 million.
EXHIBITION
It is the lowest grossing film of the Hunger
Games series – Why? (HINT Book)
The Hunger Games Exhibition in San
Francisco –
“Behind the scenes, iconic costumes, props, and set
recreations that highlight the wizardry…High-tech, hands-on
interactivity.”
The Hunger Games Auction - May 2016

6. WELCOME TO…
MEDIA STUDIES STYLE!

7. £0
££ PRICELESS ££
KNOWING I AM THE KING OF KNOWLEDGE
£££££
SUPER YUMMY CHOCOLATE BUTTONS

8. Who are the Hollywood
‘Big 6’?
Walt Disney
Pictures
MGM
Sony
Paramount
Pixar
Warner Brothers
Walt Disney
Pictures
Universal
Sony
Paramount
20th
Century Fox
Warner Brothers
Disney
Epcot
Universal
MGM
Sea World
Discovery Cove

9. THIS FILM PREMIERED AS
4DX IN SELECTED
COUNTRIESIron Man 3Hunger Games:
Mockingjay Part 2
Twilight
*Extra point to be awarded for this question*

10. THE PROMOTION AND SALE OF
A PRODUCT(S) WITHIN FILMS IS
KNOWN AS
A very good ideaVertical Integration Synergy

11. WHAT IS HORIZONTAL
INTEGRATION?
A new style of danceA production
company that has
complete ownership
increasing their brand
identity
A production company
that expands into other
areas of one industry.

12. WHAT IS THE ROLE OF
THE PRODUCER?
To raise funding,
financing, develop a
story, finalise a script,
arrange distributors
and hire key
personnel
A Hollywood-made
film with major starts,
big budgets and big
hype.
To make key
decisions on the final
product about sound,
lighting, casting and
performance.

13. SHIFTY WAS MADE IN 18
DAYS. WHO HELPED WITH THE
BUDGET?
The microwave scheme
of the UK Film Council:
budget of £180,000.
The microwave scheme
of the UK Film Council:
budget of £100,000.
The director of the
film

14. CURZON CINEMAS ARE A CHAIN OF CINEMAS
BASED IN THE UNITED KINGDOM.
WHAT SORT OF CHAIN IS IT?
A chain made of
metal
The leading
independent cinema
chain
An independent
cinema chain that
uses high quality 3D
screens

15. BELOW THE LINE
MARKETING
Is very subtle and
creates social
interaction to gain
more exposure
Is very direct and the
easiest way to
communicate to an
audience
Is very subtle and
only used in America
*Extra point to be awarded for this question*

16. Digital filmmaking allows
companies to…
Only create digital
copies on DVD’s/Blu
Rays
Secure A list
celebrities within
their films
Distribute films at a
lower cost and
produce films with
a quick turnover

17. WHAT FILM PROVIDED FANS
WITH A YAHOO LINK TO WATCH
A LIVE STREAM OF THE
PREMIERE?Hunger Games:
Mockingjay Part 2
Iron Man 3 What’s Yahoo?

18. WHAT ARE THE TWO
MAIN CASE STUDIES?
Iron Man 3 &
Kidulthood
Iron Man 3 & Shifty Whatever I feel like
writing in the exam

19. Either complete this question: Evaluate the
role of digital technologies in the marketing and consumption
of products in the media area you have studied.
Or answer a second question:
“Media products are dominated by global institutions which
sell their products and services to national audiences.” To what
extend do you agree with this statement?
Remember: What are they NOT asking?
OVER TO YOU!