2. What is synergy and what's its purpose
• Synergy is when the interaction of two or more forces working
together creates a greater effect than the sum of their individual
efforts.
• Media synergy is the way in which different elements of a media
conglomerate work together to promote linked products across
different media.
• The purpose of synergy is for businesses to work together in order to
make products, advertise each other and help with marketing.
4. Synergy that Xfactor uses
Sponsorships:
Xfactor was previously sponsored by TalkTalk for over 6 years.
JustEat are now the official sponsors, who promote their services
during the adverts. This is a form of synergy because the 2 companies
are in coherence with each other and promote each others services.
Hinweis der Redaktion
Xfactor uses a third party company called Livenation merch. They pay them to create the merchandise and distribute it with the Xfactor branding and images on the products. Live nation get a cut from the sales made.