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“Synergy”
By
Joel Peters
Luka Janjic
Clark Pollins
What is synergy and what's its purpose
• Synergy is when the interaction of two or more forces working
together creates a greater effect than the sum of their individual
efforts.
• Media synergy is the way in which different elements of a media
conglomerate work together to promote linked products across
different media.
• The purpose of synergy is for businesses to work together in order to
make products, advertise each other and help with marketing.
Synergy that Xfactor uses
Merchandise:
• T-shirts
• Hoodies
• Programs
• Calendars
• Bags
• Cups
• Keyrings
• Lanyards
• CD’s
• Songbook
• Posters
Synergy that Xfactor uses
Sponsorships:
Xfactor was previously sponsored by TalkTalk for over 6 years.
JustEat are now the official sponsors, who promote their services
during the adverts. This is a form of synergy because the 2 companies
are in coherence with each other and promote each others services.

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Synergy powerpoint yr13

  • 2. What is synergy and what's its purpose • Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts. • Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media. • The purpose of synergy is for businesses to work together in order to make products, advertise each other and help with marketing.
  • 3. Synergy that Xfactor uses Merchandise: • T-shirts • Hoodies • Programs • Calendars • Bags • Cups • Keyrings • Lanyards • CD’s • Songbook • Posters
  • 4. Synergy that Xfactor uses Sponsorships: Xfactor was previously sponsored by TalkTalk for over 6 years. JustEat are now the official sponsors, who promote their services during the adverts. This is a form of synergy because the 2 companies are in coherence with each other and promote each others services.

Hinweis der Redaktion

  1. Xfactor uses a third party company called Livenation merch. They pay them to create the merchandise and distribute it with the Xfactor branding and images on the products. Live nation get a cut from the sales made.