The document discusses the concept of personalization in social work, including what drove the idea of personalization, how it works in practice by focusing on individual needs and choice, and where it may lead the future of social work by increasing individual control and community participation. Personalization aims to value diversity and social justice by providing tailored support to meet individual needs.

1. Personalisation & Social Work
Tavistock Institute, May 2010
© Simon Duffy. Rights Reserved. The author must be cited if images or slides are used

2. 1. What is ‘behind’ personalisation?
2. What does personalisation mean in
practice?
3. What will it mean for the future of social

3. What was behind it?

4. • Political ideology?
• Economic necessity?
• Rational policy-making?
• Mmmm...

5. • Or, an underground movement -
• leadership by disabled people
• leadership by social workers

10. 1. Equality - citizenship for all
2. Diversity - valuing our differences
3. Responsibility - social justice &

11. How does it work?

15. Text

18. 30
25
20
15
10
5
0
Positive Support Choice and Plan Maintain Active part Right Help to Your own Staying Managing Allocating
difference tailored to Control over creatively support in their amount of people in a skills and motivated in Risks resources
to lives individual. lives networks community. help to timely way knowledge work fairly
people
Helped Same Worse

19. There are eight degrees of charity, one
higher than the other. The highest degree,
exceeded by none, is that of the person who
assists a poor Jew by providing him with a
gift or loan or by accepting him into a
business partnership or by helping him find
employment - in a word, by putting him
where he can dispense with other people's
aid. With reference to such aid, it is said,
“You shall strengthen him, be he a stranger
or a settler, he shall live with you” (Lev.
25:35), which means strengthen him in such
manner that his falling into want is
prevented.

20. Where will it take
us?

22. Share Expenditure Cost PP Hours PP
1. First point of contact - initial
9.5% £414,437 £63 2.6
sign-posting
2. Overview assessment 13.7% £599,514 £91 3.7
3. Comprehensive/full 19.0% £831,038 £126 5.2
assessment
4. Basic planning 13.7% £597,272 £91 3.7
5. Intensive planning, service
16.3% £713,343 £108 4.4
design or support planning
6. Problem solving & responding
16.0% £700,749 £107 4.4
to crises
7. Short reviews - basic 7.5% £327,924 £50 2.0
8. Long reviews - intensive 4.3% £189,200 £29 1.2
Total £4,373,478 £665 27.2

23. 50
25
0
Assess Plan & Develop Problem-solve Review

25. Number of care managers (WTE) 111.55
Cost of care management £4,373,477.75
Number now served by authority 6465
Ratio (number of people to 1 care 68.73
manager)
Total hours of care management 185507.18
available
Hours available per person 27.24
Average cost per person £664.87
Time on slimmed down core functions 81623.1592 44%
Time on crisis management 44521.7232 24%
Residual time to reinvest 59362.2976 32%
Share of residual time 32%
Residual time expressed as money £1,399,512.88
Residual time per person 8.7168
Residual money per person £212.76

26. Your choice...

28. Know how to take things. Never against the grain,
though they’re handed to you that way. There are two
sides to everything. If you grab the blade, the best
thing will do you harm; the most harmful will defend
you if you seize it by the hilt. Many things that caused
pain could have caused pleasure if only their
advantages had been considered. There are always
pros and cons; the trick lies in knowing how to turn
things to your advantage. Things look different when
seen in a different light. So look at them in the light
of happiness. Don’t confuse good and bad. This is
why some people find contentment in everything, and
others sorrow. This is a sure defence against the
reversals of fortune, and a great rule for living, at all
times and in every pursuit.
Baltasar Gracian, The Art of Worldly Wisdom, No.

31. Contact Details
Simon Duffy
Centre for Welfare Reform
The Quadrant,
99 Parkway Avenue, Parkway Business Park
Sheffield, S9 4WG
T +44 114 251 1790
M +44 7729 7729 41
admin@centreforwelfarereform.org
www.centreforwelfarereform.org