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The role of online monitoring in influencing political behaviour: an exploratory survey of UK political parties Simon Collister We Are Social
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context ,[object Object],[object Object]
Social media: A theoretical note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Aims ,[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main Findings
Parties’ monitoring objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings: Labour Party ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings: Conservatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings: Liberal Democrats ,[object Object],[object Object],[object Object],[object Object]
Insight reporting within parties  ,[object Object],[object Object],[object Object]
Additional insight ,[object Object],[object Object],[object Object],[object Object]
Critical Analysis
Rise of socialised communication ,[object Object],[object Object],[object Object]
Rise of monitoring socialised communications ,[object Object],[object Object],[object Object]
Network-making power ,[object Object],[object Object],[object Object],[object Object]
Hypothesis  ,[object Object],[object Object],[object Object]
Hypothesis cont’d ,[object Object],[object Object],[object Object]
What about the Lib Dems?
Conclusions and what’s next?
Conclusions? ,[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object]
Questions  For further conversation: [email_address] www.simoncollister.com http://twitter.com/simoncollister
References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The role of online monitoring in influencing political behaviour: an exploratory survey of UK political parties

Hinweis der Redaktion

  1. 09/06/09
  2. Conservatives monitor key political influencers and issues qualitatively and informally to shape political and media agenda through close personal involvement with online political influencers 09/06/09
  3. Labour applies a more quantitative approach to monitoring by tracking specific issues and influencers but also “leveraging” strategic partnership with other networks… 09/06/09
  4. 09/06/09
  5. 09/06/09