How to start becoming data-driven. Where to look for quick wins, how to gather data, how to set up process and methodology, what to strive for and what mistakes to guard against.

1. Turn to data-driven:
the first 6 months
simon@goopti.com
@sbelak

2. • Low cost on demand transports
• Mainly to and from airports
• Two-sided marketplace
• Secret sauce:
packaging + smart routing + risk management
!
Comfort of a taxi for the price of a bus.

3. Goal: can reconstruct every touchpoint
and context (internal and external)

4. Invest in robust ETL

5. Quick wins buy <3

6. Quick wins
• Find something that is loosing money
• Find a conversion optimization
!
Quick wins should be obvious in hind site (and yet
nobody thought of them until you came along)

7. From reports to real-time
thinking support:
• 2 min
• 20 min
• fail
• project
Minimize
analysis
friction

8. Analyse analysing

9. ⥁Experiment!
life-cycle
learn
buildmeasure

10. Measure once,
question twice

11. Experiment tracking

12. There is no such thing as a
throwaway
• Reusability
• Audit trail

13. Have means to quickly and
frictionlessly share analysis
(and keep it up to date).

14. KPIs

16. With 100 KPIs, none is
key — FOCUS!

17. One KPI, many
metrics

21. 21
Anscombe's
quartet!
• same mean
• same variance
• same correlation
• same linear regression line

22. Think in distributions,
not numbers

25. Your
metrics
capture
external
relations

26. Becoming data-driven:
a quick checklist
✓ Invest in data gathering
✓ Find quick wins
✓ Be methodological
✓ Focus on one KPI at a time, but change often
✓ Beware of dead salmons

27. simon@goopti.com