Back in June 2011 - for the 1st time, Social Search beat Search for me...a few slides on the experience

1. Social Search Trumps Search
Simon Baptist
Group Head of Social Media, European Directories
29th June 2011

2. Background
 Yesterday, 28th June, I was asked to suggest a location to meet
someone from my network for an after-work drink
 I remembered that a new bar is due to open today that is half-way
between his office and mine
 I was very surprised at the results of how I found the company to pass
onto him
Commercial in Confidence
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3. I Did a Named Search on Google.
Result = Not Found
Commercial in Confidence
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4. I Decided to Try Facebook Search.
Result = Found!
Commercial in Confidence
4

5. Thoughts
 This one example could be an outlier but for me personally it was
interesting for a couple of reasons:
1. The initial fact that I thought to search on Facebook after Google failed
2. The surprise I had when I got the result I was looking for
 What does it mean
• I take it as another positive note for the “you need to be in it to win it”
reason for companies to have a Facebook presence
 And not forgetting
• I Liked The Craft Beer Co. in the Facebook search results and all that
entails in terms of Commercial Conversations for Lead Generation
Commercial in Confidence
5