1. Objective
• To identify the knowledge of the investor in
Raipur city about investment option.
• To analyze the reason for choosing one
particular financial instrument.
• To signify the best preferred option amongst
different financial instruments.
• To study the investors objective towards
choosing an option out of so many.
• To analyze the investment pattern preferred
by investors.

2. Terms used in my topic
• Investment:- Investment is to commit money in order
to earn a financial return.
• Investor:- Investor is an individual who commits
money to investment products with the expectation
of financial return.
• Needs of investors:-
• Security of original capital
• Wealth accumulation
• Comfort factor
• Tax efficiency
• Life cover
• Income
• Simplicity
• Ease of withdrawal

3. Terms used in my topic(contd.)
• Preference:- one could interpret that the
term “preference” to mean evaluative
judgment in the sense of liking or disliking an
object .
Or
• Preference is an act of preferring, or the state
of being preferred.

4. Financial instruments
• Various financial instruments available in
market which one could invest in are:
• Equity
• Commodity
• Mutual fund
• ULIP’s
• Fixed deposit
• Bonds
• Saving bank account
• NSC/KVP

5. Research methodology
• Sampling Technique
Sampling method: convenient sampling
Sample size:100
• Data collection
• Primary data collection
primary data has been collected by interacting with
100 respondents and made questionnaire filled by
them.
• Secondary data collection
The secondary data has been collected through
various journals and websites.

6. Analysis
Do you invest in any type of financial instruments?
INVESTORS OPINION FOR INVESTING IN FINANCIAL
INSTRUMENTS
20%
yes
no
80%

7. Analysis(contd.)
In which type of financial instruments do you invest?
MOST PREFERRED FINANCIAL INSTRUMENT
3% Equity
7% 12% 1%
Commodity
Mutual fund
15%
life insurance(ULIP's)
22% Recurring deposit
Saving account
Fixed deposit
28% 10% Bonds
2% NSC/KVP

8. Analysis(contd.)
What parameters as mentioned below, you consider in
making the investments, rank them as per your preference.
PARAMETERS CONSIDERED BY INVESTORS FOR MAKING INVESTMENT
80
60
1 Rank
40
2 Rank
20 3 Rank
4 Rank
0
risk liquidity returns ease of
covering operation

9. Analysis(contd.)
What is the distribution of investment across different
securities?
DISTRIBUTION OF INVESTMENT OF INVESTORS ACROSS DIFFERENT SECURITIES
other
Equity and commodity
0-25%
Mutual funds and fixed 26-50%
deposits
50 % above
Government securities and
bonds
0% 20% 40% 60% 80% 100%

10. Analysis(contd.)
Reasons for not investing in any of the investment
options?
REASON FOR NOT INVESTING
10%
Lack of awareness
15% 45% Lack of time
Fear factor
Never thought of it
30%

11. Analysis(contd.)
What are your investment objectives?
INVESTMENT OBJECTIVE OF INVESTORS
16%
Short term profit
seeking
49% Growth and income
Long term profit
35%
seeking

12. Analysis(contd.)
What pattern of investment do you prefer?
INVESTMENT PATTERN PREFERRED BY
INVESTORS
Low risk and
24% return
35%
Moderate risk
and return
High risk and
41% return

13. Analysis(contd.)
What is the source of your investment?
SOURCE OF INVESTMENT PREFERRED BY INVESTORS
80
70
60
50
40
30
20 No. of respondent
10
0
savings Inherited Money Personal Margin
amount extracted borrowing financing
from
business

14. Findings
• Majority of respondents i.e.80% investors
invest in financial instruments while remaining
20% do not invest because of lack of time and
lack of awareness.
• Most of the investors invest 25% amount in all
the financial instruments and from this it is
clear that people are not aware about the best
investment option so they invest equal
amount in all the securities.
• Investors objective for investment is earning
long term profit.

15. Findings(contd.)
• Majority of respondents prefer saving account
as investment option for investing but as
every individual has not chosen only saving
account as their investment option so mutual
fund can be preferred as the second most
preferred option among all financial
instruments.
• Majority of the people prefer high risk and
high return as a pattern of investment.
• Most of the investor’s look for higher returns
while investing.

16. Suggestions
• Company should make people aware about the
various investment option available in the market.
• Every client should be given a personnel assistance
to give him/her a regular & consistent service.
• Karvy should conduct more surveys in order to
interact with customer to know the preferences of
the customer and also for improving its services.
• Client’s satisfaction and value retention should be
given focused to maintain goodwill of the company.
• To prepare an effective marketing strategy a
company must study its competitors as well as its
actual and potential customer.

17. Further scope of study
• The research has been conducted at Raipur city only.
Thus this research has a scope of being conducted with
reference to India also.
• The research has been conducted by taking a particular
income group that is middle upper and lower middle. It
can be conducted to all the income groups.
• The sampling which has been taken for the research
work is convenient sampling it can be done by taking
purposive random sampling.
• Government can use such type of study to see the
knowledge level of the investors and thus it can be of
great use of generating future awareness by seeking
different aspects for the investors.
• This study can be used by investment firms also.