Thoughts on leadership ssd

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“ The greatest glory in living lies not in never
falling, but in rising every time we fall”- Nelson
Mandela

A winner is not one who never fails,
But one who NEVER QUITS,

Winners never QUIT, and Quitters never WIN.
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• Understanding of the definition of Leader as
Leader different from manager
defined

Essential
• Qualities of Leadership
Qualities

• Leadership approach : Case study of Gordon
Bethune’s leadership tactics- CEO-Continental
Becoming a
leader Airlines
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 Worker: ?
 Manager : ?
 Leader : ?
 Difference between a leader and a manager?
 Vision , third eye ? Allama Iqbal
 Is seeing beyond the sight of the others is a
born quality or an acquired quality?
 Evidence? In Crises situation?
 Name of leaders?
 Who is our leader and why ? Q.A or W.C?
 Who is our leader in personal life ?
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Vision
Influence

Making
Difference


Leader
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A Leader is a person:

Vision: Who has ability to see beyond
the sight of his followers

Influence : Who has ability to influence
with the power of his vision

Making Difference : who has ability to
make a difference in the life of others by
the influencecontent related to thought on
more of his vision.
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 Every Manager is not a leader – There can be
a leader without being a manager
 Manager is a position – Leadership is not a
position ; it is an action and a choice.
 Managers predicts the future – Leaders create
it.

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 Courage : is the will to press on to do what is necessary and
what is right, to overcome obstacles when afraid.
 “I learned that courage was not the absence of fear, but the
triumph over it. The brave man is not he who does not feel
afraid, but he who conquers that fear”. Nelson Mandela
 Self-Belief : antidote for self-doubt – Confidence is
infectious- if you belief in yourself- others will believe in you.
 Concentration : Concentration has two parts. 1.Persistence
– the most important determining factor in an individual’s
success. Unwillingness to quit until the goal is achieved.
2. Focus – the ability to stay on track.
“Be sure you put your feet in the right place, then stand
firm.” Abraham Lincoln
 Passion : Great leaders inspire others because the have
passion for what they do and what they believe in. They
bring a genuine joy to what ever they do.
 Values: are the stuff upon which our reputation are built.
Values are enduring standards of our behaviors.
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 Leadership approach: Gordon
Bethune’s leadership style-
CEO-Continental Airlines

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 Continental Airlines – the 4th largest Airline in United
States and the 5th largest in the world by Revenue-
passenger miles.
 Marketing Slogan – 1998 : “ Work hard-Flight right”
 Fleet size : 367 (+89 orders)
 Destinations: 292
 Headquarter : Houston , Texas
 Before 1994 : Airlines facing bankruptcy situation-
Continental only had enough cash to operate another
six months.
 1994 : Gordon Bethune – became C.E.O of
Continental Air lines
 1996: Continental Airlines selected for a Customer
Satisfaction Awards content relatedfamous leaders
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leadership and about
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Take measures that really matters to reach
organizational goal:

• Gordon Bethune found:
• prior leadership - several cost cutting strategies
had filed Chapter 11 bankruptcy
Protection twice in last 10 years
Before Gordon became C.E.O-
management team honestly thought
continued cutting costs would save
them from a third
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Previous measures :
• Travel agents: discontinuation of travel
agents booking bonuses;
• For employees : No pay raise in some
time;
• For Consumers: discontinuation of
frequent flier mile bonuses.
• As they had hardly enough cash to run
next six month business

Measures by Gordon:
Putting less cheese on Pizza ?
Notified travel agents that they will
receive booking bonus.
Re-started frequent flier bonus to attract
business travelers.
If DOT (Department of Transportation)
raised rating of Continental- Every
employees will get $65 month bonus.
Previously only Pilot s were entitled.
more content related to thought onConcept of team effort
Introduced
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 1996- Continental Airlines won Customer
Satisfaction Award.
 Leadership Lesson-1: Cutting costs is not
always the answer. It is important to take
measures that are necessary to meet
organizational goal.

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“A football team can not be successful if it
doesn’t work together ”

• Boost employee’ morale , dignity and respect:
• Gordon started holding meetings with employees in his
office- that was forbidden previous.
• Kept door open, went to casual dress to decrease
management-employee barrier.
• Sat with the employees and not at the head of a table
during meetings.
• Established an employee hot line for suggestions. He
personally returned the calls
• Continental should be known as “Proud Bird with the
Golden tail”
• Left a weekly Voice mail message for employees
• Used sport as an example for his “ team focused “
strategy. more content related to thought on
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 Collective behavior is important for success -
running an organization must be viewed as a
team sport full of communication.

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Open Book Management

• Gordon called together suppliers, lease
holders, employees, and finance lenders. He
opened the books. He shared that Continental
only had enough capital to operate for a few
more months and in order to create a win/win
for all; he needed to collaborate with each
attendee to renegotiate loan rates, lease
agreements, and work out new supplier
agreements. In short, no profits, no future.
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 Open Book Management works with
employees and business partners.

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Know all parts of the business

• Since the Gordon had worked in the
various departments including
mechanical department and obtained
certificates he could able to
communicate well among employees.

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 Job rotations/additional credentials widen
a developing manager/leader's
perspective.

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Develop external business
partnership

• Once Continental had been hit by a severe ice
storm that destroyed eight engines. This
occurred before Thanksgiving, one of the
busiest times in aviation. Collaborating with
outside vendors, the Continental team got the
engines repaired and never missed a flight.

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 Development of external business partnership
is crucial to success.

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System theory

• Every department must know
how their work impacts other
departments.

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 All departments must work together to achieve
one organizational mission/goal – not just
departmental goals.

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Eliminate processes and programs that do not make money.

• Previous Continental strategy-Increasing market
share .
• 18% of the routes were cash negative. The team
elected to change course and eliminate non-
profitable routes.
• GE’s Jack Welch implemented the strategy that
each business within GE must be either number 1 or
2 within the industry or he would close it down. He
later modified that strategy to be 10% of the market.
This strategy change resulted in billions in revenues.

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 Review strategies to ensure they make sense.

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Hire the best and ensure all team members
want to win.

• Continental hired a financial professional who
created a new financial system that tracked
expenses/revenue by the day instead of
quarterly reports. This led to better fleet
planning/maintenance activities. Knowing their
financial health by the day instead of by the
quarter put the management team in a proactive
position to make immediate changes.
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 Organizations need the best talent for the
competitive edge. No one person knows
everything but collectively, talent provides a
winning edge.

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Complacency kills

• Organizations must continually reinvent their
services, needs, and look at their customers for
changes. Organizations lose the competitive
advantage by ignoring change, employees,
cash flow, services, products, and partners.
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 Organizational success can not be on
autopilot. Implement employee suggestion
programs and measure what matters to
reach the goals of the organization.

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Thank you

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