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Digital Marketing & Content Marketing

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Digital Marketing & Content Marketing

  1. 1. Digital Marketing: quando l’innovazione diventa semplice. Come un clic. Giada Cipolletta Digital & Content Marketing Strategist SIMMAT–www.simmatonline.com
  2. 2. Voi, che tipo digitalsiete? Giada Cipolletta -SIMMATwww.simmatonline.com
  3. 3. Marketing digitale insieme di attività che, attraverso l’uso di strumenti digitali, sviluppano campagne di marketing e comunicazione integrate, targettizzate e capaci di generare risultati misurabiliche aiutano l’organizzazione a individuare e mappare costantemente i bisogni della domanda, a facilitarne gli scambi in modo innovativo, costruendo con la stessa una relazione interattiva che genererà valore nel tempo. (Paola Peretti, Marketing Digitale, 2011 Apogeo) L’e-voluzionedel marketing Parole chiave Ascolto Partecipazione Interazione Velocità Trasparenza Definizione Giada Cipolletta -SIMMATwww.simmatonline.com Contenuto Qualità Reputazione
  4. 4. Il nuovo marketing Giada Cipolletta -SIMMATwww.simmatonline.com
  5. 5. InboundMarketing InboundMarketing Attira, Converti, Vendi, Fidelizza Giada Cipolletta -SIMMATwww.simmatonline.com
  6. 6. Il nuovo marketer Giada Cipolletta -SIMMATwww.simmatonline.com Il nuovo marketer è un creativo, dati alla mano. Deve saper comunicare con originalità, competenza e qualità. Deve attirare, coinvolgere e richiamare gli utenti all’azione. Deve sapere misurare le performance delle attività intraprese, monitorando la reputazione e “aggiustando il tiro” in tempo reale.
  7. 7. Digital Strategy Giada Cipolletta -SIMMATwww.simmatonline.com
  8. 8. Vantaggi del Digital Marketing Dialogocon clientie prospect Lead Generation Loyalty Indicizzazione Aumentodel website traffic Brand Awareness Leadership Engagement Brand Reputation Vendite Giada Cipolletta -SIMMATwww.simmatonline.com Connessione 100% Misurabile-in real time Operativo24/7 worldwide Controllodel Budget
  9. 9. Misurare le performance Obiettivi alla mano Benchmarking Strumenti Analisi costante Non c’è vento favorevole per il marinaio che non sa dove andare Giada Cipolletta -SIMMATwww.simmatonline.com
  10. 10. Alcuni KPI Share of voice (Passaparola) Engagement (ROE) Portata (Ampiezza della conversazione) Qualità dei feedback Rapporto di sentiment Trend setting Aumento contatti/vendite Giada Cipolletta -SIMMATwww.simmatonline.com
  11. 11. Sempre tra i KPI Tasso di soluzione dei problemi Tempo di soluzione Livello di soddisfazione Giada Cipolletta -SIMMATwww.simmatonline.com Gestione dei clienti: CRM
  12. 12. Il presente è Giada Cipolletta -SIMMATwww.simmatonline.com
  13. 13. MOBILE…( e da indossare!) Giada Cipolletta -SIMMATwww.simmatonline.com
  14. 14. Ascoltare, Attirare e Conquistare #1: Coinvolgerecon intelligenza Il segreto CONTENT MARKETING, ASCOLTO, SPONTANEITA’ Giada Cipolletta -SIMMATwww.simmatonline.com #2: OttenereReputazionePositiva #3: Guadagnare Quali sono i vostri obiettivi?
  15. 15. Il Content Marketing Storytellingvero e di qualità Contenuti Semplicità e immediatezza Originalità Ascolto, creatività e digitalkarma Qualità Incuriosire e incentivare User Generated Content Giada Cipolletta -SIMMATwww.simmatonline.com Strumenti Blog, Video, Foto, Infografiche, Newsletter, App, Webinar, Social Network, Game… Focus on… Dialogo, NON MONOLOGO! Interazione Device Cross Device UX Distribuzione
  16. 16. Ma… Giada Cipolletta -SIMMATwww.simmatonline.com
  17. 17. Digital Strategy Giada Cipolletta -SIMMATwww.simmatonline.com
  18. 18. Digital Strategy 1 2 Obiettivi Target Usabilità, Aggiornamento, Qualità, Semplicità Passaggichiave Non imitate quello che fanno gli altri! Create la vostra identità Osate, ideate e mettetevi nei panni dei vostri utenti Giada Cipolletta -SIMMATwww.simmatonline.com Fate i siti responsive! Accessibili e usabili
  19. 19. Come? Mostratecompetenzaepassione Coinvolgetee giocatecon gli utenti Giada Cipolletta -SIMMATwww.simmatonline.com Fidelizzate eprofilate Limitate la Self Promotion Misurate, Analizzate, Ascoltate!
  20. 20. Quando i post sono strategici Usate Immagini e Video Virali Emozionali Informativi Giada Cipolletta -SIMMATwww.simmatonline.com
  21. 21. Un esempio? Guardate qui: Giada Cipolletta -SIMMATwww.simmatonline.com #happytohelpKLM
  22. 22. Il futuro del Digital Marketing Giada Cipolletta -SIMMATwww.simmatonline.com Il marketing è in una fase di transizione, guidata da cambiamenti tecnologici, demografici e sociali
  23. 23. Il futuro del Digital Marketing Giada Cipolletta -SIMMATwww.simmatonline.com
  24. 24. Il futuro prossimo Giada Cipolletta -SIMMATwww.simmatonline.com MobileandWearableTechnology
  25. 25. Il futuro prossimo Giada Cipolletta -SIMMATwww.simmatonline.com Augmented Reality
  26. 26. Il futuro prossimo Giada Cipolletta -SIMMATwww.simmatonline.com ProximityMarketingandEverywherecommerce
  27. 27. Il futuro prossimo Giada Cipolletta -SIMMATwww.simmatonline.com Big DataandSocial Intelligence
  28. 28. Il futuro prossimo Giada Cipolletta -SIMMATwww.simmatonline.com Content Marketing Dobbiamo entrare nella customermind per creare customerbuzz
  29. 29. Ma ora basta con la teoria! Giada Cipolletta -SIMMATwww.simmatonline.com
  30. 30. Case study-------- Giada Cipolletta -SIMMATwww.simmatonline.com Content marketing Dal 2006 Portale dedicato al limone in 3 lingue
  31. 31. 2007 Case study-------- Giada Cipolletta -SIMMATwww.simmatonline.com Website traffic 50.000 Risultati raggiunti Visite uniche / mese Share of voice Forum, blog, referral(Green.me, Wikipedia, etc) Brand awareness
  32. 32. Case study-------- Giada Cipolletta -SIMMATwww.simmatonline.com Leadership Risultati raggiunti Authorship Wikipedia cita Limmi.itcome fonte di riferimento per le voci Limone eLemon
  33. 33. 2012 Case study-------- Giada Cipolletta -SIMMAT www.simmatonline.com Indicizzazione Risultati raggiunti Contatti Nuovi consumatori 2014 Apertura nuovi mercati Statistiche
  34. 34. Case study-------- Giada Cipolletta -SIMMATwww.simmatonline.com Social Network Risultati raggiunti Richieste da consumatorie prospect, in particolare dall’estero (social CRM) Contatti da blogger egiornalisti Followerattivie in continuo aumento Buzzpositivo Nuove opportunitàdi business
  35. 35. Case study-------- Giada Cipolletta -SIMMATwww.simmatonline.com Contest #estateconlimmi Risultati raggiunti Coinvolgimento Aumento dei follower Share of voice Reputation User GeneratedContent Miglioramento indicizzazione Aumento website traffic Contatti da influencere VIP
  36. 36. Case study-------- Aumento dei follower Campagna operativa in tutta Italia Budget contenuti Aumento vendite Giada Cipolletta -SIMMATwww.simmatonline.com Concorso online Risultati raggiunti Giocata online Monitoraggio in tempo reale Coinvolgimento Coupon
  37. 37. Case study-------- Giada Cipolletta -SIMMATwww.simmatonline.com Risultati raggiunti Collaborazioni GialloZafferano Product placemente campagne advdedicate
  38. 38. Ok, adesso mi direte… Chi ha tempo di stare dietro a tutte queste cose? Giada Cipolletta -SIMMATwww.simmatonline.com
  39. 39. Ricordate… Affidatevi a professionisti seri, anche se… Giada Cipolletta -SIMMATwww.simmatonline.com
  40. 40. Domande? it.linkedin.com/in/giadacipolletta @Jadosa Potete interagire con me qui +GiadaCipolletta Giada Cipolletta –SIMMATwww.simmatonline.com www.simmatonline.com Informatica & Web, con amore.

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