The document summarizes the results of a survey given to 10 people (5 males and 5 females) about their movie preferences. Key findings include: - The target audience is mainly ages 18-21 but the researcher wants to widen the audience. - Most respondents are students with little income so illegally downloading movies is preferred to paying for cinema tickets. - Comedy and mystery are the most enjoyed genres, with psychological thriller as the second most popular. - Trailers are very important for appealing to audiences and determining if they see a movie. Sound, props, and costumes are most effective in trailers.

1. WHAT IS YOUR GENDER?
We handed out our questionnaire to 5 females and 5 males. A
majority of them are adolescent. Giving out our questionnaire
to an equal amount of boys and girls give a unbiased result
which is quite helpful in understanding our target audience and
see the correlation between the interest of both groups.

2. WHAT AGE BRACKET ARE YOU IN
The results show us the main demographic audience our trailer needs to
target. It seems that our target audience will be mainly aged 18-21 however
as this is quite a niche audience, I will be looking into widening the target
audience further than the “18-21” target audience.

3. WHAT IS YOUR CURRENT OCCUPATION
From the result, it is evident that a majority of the people who
participated in our survey are students in lower education (e.g. college)
with little or no income so we can assume that they would rather illegally
download the movie than invest money to watch the final product in the
cinema. However if a movie was to be actually made, it will be a thought
of ours to lower the price of the cinema ticket or offer a deal to entice our
audience

4. WHAT GENRE OF MOVIE DO YOU PREFER/ENJOY THE MOST
Comedy and Mystery are the mainly enjoyed/preferred by
the people who answered the questionnaire however
psychological thriller comes at a close second so we assume
that our movie will possibly be a success with our target
audience if the trailer is produced at a high standard.

5. WHY DO YOU PREFER THIS GENRE
For the genre of mystery, some people stated they like mystery
because “it keeps them on the edge of their seats. Another
stated that they “enjoy the intellectual challenge aspect of it”
For people who chose psychological thriller, they stated that
they enjoy “the thrill”. Another stated that they enjoy
psychological thrillers because of the tension the genre builds in
movies creating some sort of social integration in the cinema.

6. What appeals to you most in a psychological thriller movie?
A majority claimed that the trailer appeals to them for a
psychological thriller which means that the trailer is the
deciding factor further re-iterating that our trailer must be
of high standard so as to appeal to our target audience.

7. What’s your favourite thriller movie and why?
Obsessed [Beyonce and Idris Elba]
Mulholland Drive [Naomi Watts and Laura Elena Harring]
Side Effects [Rooney Mara and Channing Tatum]
Taken [Liam Neeson]
[SOME OF THE ANSWERS GIVEN ONCE THE RESULTS WERE
COLLATED]
When researching, we found that the one that corelatted more with
our plot was “Obsessed” starring Beyonce and Idris Elba so some of
our ideas will be taken from this movie.

8. Where do you find out about movies’ release
From the results, most people find out about movies’ release from television
adverts. Seeing as most people would be in college/university in the day, it is
advisable to make sure that our trailer is featured during evening and during
watershed hours. That way the target audience will be able to view the adverts
of the trailer when they get home. Also, public transport also helps in promoting
movies’ release so our posters would be advertised on there to gather interest

9. What do you find most effective in a film trailer?
Sound, Props and Costumes are supposedly
effective in a film trailer so we must put all of this
into consideration if we intend to create a trailer that
our demographic will enjoy.

10. How often do you go to the cinema?
The statistics of the questionnaire result is to be
expected seeing as a majority of the people who
answered the questionnaires are students whose
finance/income is limited and they will also be busy
studying for exams so they won’t necessarily have
time to be going to the cinema weekly/monthly.

11. Does a film trailer aid you in making up your mind up about
seeing a movie?
This result shows that a trailer is essential in
order to guarantee the success of a movie so
once again our trailer must be effective in
order to shape our demographic expectation
into a positive and successful one.