SILVR Social was invited to Inspire Week at High Tech High. We were encouraged to share about our experience.

1. Our Mission
We vow to assist businesses in cultivating,
communicating and expanding awareness of their
vision through digital media. If you assume that
digital media is an electric current, then SILVR serves
as the conductor, allowing you to harness the power
of digital media and direct that energy to your
targeted audience

2. Webinar Development
Email Marketing
Media Buys
Consulting
Social Media
What does SILVR do?

3. What do we want you to know?

4. Follow Your Heart

5. Our History
21 Years of Friendship

6. Our History - Education
• Came from low income
families
• Paid for our own education
• Graduated college
• Sarah - BS Political Science
from San Diego State
University
• Loryn - BS Biochemistry
from University of
California San DiegoPerseverance is a virtue!

7. Our History - Extra Curricular Activities
• Trusting others
• Practice and hard work pays off
• Competitive sports
• Team building
• Confidence
• Yes you can!!

8. Our History - Work Experience
• Worked together at
EVERY job
• Restaurants taught us
customer service
• In 2002 we started selling
websites (Yes, most
businesses didn’t have a
website back then!)
• The Internet changed our
lives & became the
pathway for our careers

9. Our History - What We Learned
You can do ANYTHING if you put your mind to it!!

10. Risks and Sacrifices
We Walked Away From: $100,000+ annual salaries, health insurance,
cars, phones & benefits.
If you don’t enjoy what you are doing then there is no amount of money
that can make you happy.

11. SILVR was Born
On August 20th, 2012, we FINALLY took the leap of faith and started
our own business!
Even if you’re a squirrel
We knew that we would create a
successful company because of
our commitment to each other
and our belief in ourselves.
!
We followed the open doors and
honored ourselves and NOW we
do what we love!!!

12. Webinar Development
Email Marketing
Media Buys
Consulting
Social Media
What does SILVR do?

13. What is Social Media?!
• Brand Awareness
• Loyal Relationships
• Community Engagement
• Real Time Conversation
• Brand Advocates
• Top of Mind Awareness
and Repeat Business
• New Customer
Acquisition
“Social media isn’t about media, it’s about the
community in which you do business.”
- Katie D. Paine

14. Post Examples

15. Post Examples

16. Contest Development
6,300 new
Facebook
Fans
Fan Gating
New Brand
How Do We
Get the Word
Out?

17. Email Marketing
What will the
subject line
be?
When do we send?
What is the
goal?
What were our results?

18. What is the KEY to marketing success?

19. DAY IN THE LIFE

20. Loryn Wilson
Co-Founder of SILVR Social
!
Social Media Marketing Strategist, Purveyor of Systems,
Making Big Ideas Work, Checks and Balances,
• Stats Nerd, Accounting & Team Trainer
Sarah Dawber
Co-Founder of SILVR Social
!
Social Media Marketing Strategist, New Products & Services,
ROI Evangelist, Meme Addict, Emoticon Aficionado,
Big-Hearted Idealist
Erica Hofmann
Senior Strategist at SILVR Social
!
Client Communication, Guardian of Grammar, Facebook Ad Management,
Community Engagement, Creative Consultant to name a few...
Environmental Steward and Lover of Animals.
Meet The Team

21. Neil Trachy
Content King
!
Writer, Creative Silo, Researcher, Tagline Genius,
Empathize with our Client’s Audiences
Lindsay Winkel
Creative Director
!
Art Director, Website and Graphic Design, Make Things Look Real
Pretty, Hyper Organized
Laura Brodrick
Content Queen
!
Editor in Chief, Reviews all Editorial Calendars and Campaigns, Viral
Marketing Genius
Environmental Steward and Lover of Animals.
Meet The Team

22. A Day In The Life of SILVR - Preparation
Each Day We:
Practice stillness and
presence through
meditation.
Set our intentions.
What would we like to
accomplish and how
would we like to handle
situations throughout
the day?

23. A Day In The Life of SILVR - Organization
XERO
Accounting
Basecamp
Project Management Google Apps
Photoshop
Social Media

24. !
!
• Task & Goal Completion
• Familiarity with Systems and
Technology
• Respect for Deadlines
• Excellent Verbal & Written
Communication Skills
• Customer Service
• Team Player
Skills, Experience and Education

25. !
• Hustle
• Loyalty
• Honesty
• Confidence
• Commitment
• Authenticity
• Self Motivated
• Outside of the Box Thinker
• Courage to Communicate
Things You Can’t Teach

26. Any Regrets?
There is never a single
moment that we regret
our decision.
!
Yes, we’ve had hard
times but these
experiences have also
become our greatest
lessons.

27. Loves
• Create with my best friend
• We MAKE THE RULES
• Freedom
• Our team
• Our clients
• Our services
• Work from anywhere
• Express creativity
• WE HAVE FUN
“The secret to success is making your vocation your vacation”
- Mark Twain

28. Challenges
• Maintaining work/life
balance
• Empathizing with our team
• Effectively communicating
• Management of various
personalities
• Getting through tasks vs.
enjoying them
• Project delegation
• Establishing boundaries
• Maintaining balance
• Being a mommy

29. Overcoming Challenges
When things are hard. We ask “Can I change this? If not, what am I
supposed to learn?” Things get harder because you aren’t listening.

30. Fear Gremlins
• Are we doing enough?
• Can we support our staff?
• Are we a good example for
our team?
• Are we staying ahead of the
curve?
• What if we lose clients?

31. Overcoming Fears
Stay focused on what we want
EYES ON THE PRIZE!
!
Guess who’s in charge?
YOU ARE!
“There is no illusion greater than fear.” - Lao Tzu