Business opportunities in an ageing China
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China is one of the fastest ageing countries on the planet. It faces huge challenges as a result. But there are also business opportunities for the wise. This presentation outlines the market potential, why ageing China is different from other 'ageing' societies and deserves a different approach to business opportunities arising. Also some tips on how to market to the ageing consumer in China.
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Business opportunities in an ageing China
- 1. Profit from the Power of the 50+ Market (excerpt) Kim Walker 9 April, 2014 Beijing Š Silver Group
- 2. WHY China? Š Silver Group
- 3. 2010 - 2020 Š Silver Group 6% -2% 44% 0 - 14 15 - 59 60+ +44% Source: Silver, United Nations World Population Prospects fastest growing segment Chinaâs population
- 4. ageing China Š Silver Group 12.4 16.9 23.8 2010 2020 2030 Source: Silver, United Nations World Population Prospects China % population 60 years + 24%
- 6. Š Silver Group Source: Silver, United Nations World Population Prospects oldies rising 12.4 23.8 30.7 37.5 21.9 28.9 18.6 25.9 0 10 20 30 40 2010 2020 2030 China N. America Europe Japan % pop 60+
- 8. China is bigger Š Silver Group 49% 6% 30% 15% China N. America Europe Japan 345,613,000 people 60+ Source: Silver, United Nations World Population Prospects 60+ in 2030 = 708,316,000
- 9. getting old before getting rich Š Silver Group Per capita GDP 2012 Source: World Bank China $6,091 USA $51,749
- 10. different spending priorities Š Silver Group -30 -20 -10 0 10 20 Alcohol + tobacco Clothing Communications Education Food and drinks Healthcare Hotels Household goods Housing Leisure Misc Transport Percentage change of expenditure of 60+ relative to 20-59 (2010) Source: Euromonitor
- 11. the government is taking action â˘âŻ Average retirement age around 60. Education disparity negates raising of retirement age to keep older workers in the workforce â˘âŻ Urbanization likely to increase the density of older people in rural areas - Elderly Rights Law â July 2013 â˘âŻ $208 billion stimulus to pensions and basic healthcare - 2009 â˘âŻ âhealth reform programâ - a foundation for universal health care access by 2020 â˘âŻ Listed senior housing as âencouragedâ in its 2011 catalogue for guiding foreign investment Š Silver Group
- 12. Š Silver Group
- 13. Š Silver Group China Times Feb 6, 2014
- 14. âage-siloâ market opportunities Š Silver Group
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- 16. Š Silver Group
- 17. âChina's domestic efforts are helping drop the price of solar at an astonishing pace -- something that everyone in the solar industry wants. But it's also making it extraordinarily difficult for American solar manufacturers to competeâ. Š Silver Group The Guardian 2011 China became the biggest solar market in 2013
- 18. Š Silver Group 0 to $11 billion in 10 years
- 19. Š Silver Group â˘âŻ produced in bulk â˘âŻ utility pricing â˘âŻ often low-tech
- 20. Š Silver Group
- 22. ageing body ageing mind ageing senses Š Silver Group
- 23. physiological ageing Š Silver Group
- 24. China 4 â 2 - 1 Š Silver Group Market to older consumers via their adult children
- 25. main users of functional milk in China = 50 years and older Š Silver Group 0 ~ 50 51 ~ 65 Mengniu HuanQing
- 26. OUR SERVICES Workshops â˘âŻ Insightful, interactive, fun and actionable workshops that help teams understand the opportunities and challenges of older customers â˘âŻ Sessions ranging from ½ day introductions to 2-day immersion and ideation programmes Age-Friendly audit â˘âŻ Using unique tools to evaluate your entire customer journey through the prism of ageing. â˘âŻ Enables businesses to identify and remove the barriers between them and their older customers Research and strategy â˘âŻ Applying research, insights and ideas to devise unique strategies that create a sustainable competitive edge with the ageing consumer Speaking â˘âŻ Kim Walker is one of the few global authorities on this subject. A TED speaker and co- author of a definitive book on the subject, his lively delivery entertains and informs. His internationally awarded keynotes cover a range of related topics. Š Silver Group
- 27. SOME OF OUR CLIENTS Š Silver Group
- 28. Email: kim@silvergroup.asia Š Silver Group