Turning Gen "Y" into Gen "V" - A Blueprint for Millennial Volunteer Success
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Originally presented at the 2016 Meals on Wheels Annual Conference in Nashville, Tenn., this presentation explores generational differences you need to pay attention to for volunteer engagement. Debunking myths about the Millennial Generation and applying that hard data to concrete tactics, you'll gain an understanding of how to engage, coordinate and retain this new generation of volunteers.
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Turning Gen "Y" into Gen "V" - A Blueprint for Millennial Volunteer Success
- 1. TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE & EXPO AUGUST 31 – SEPTEMBER 2, 2016
- 2. TURNING GEN “Y” INTO GEN “V”: A BLUEPRINT FOR MILLENNIAL VOLUNTEER SUCCESS TUESDAY, AUGUST 30, 2016
- 3. SHARI TISHMAN SENIOR MARKETING MANAGER, NITRO INC.
- 4. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO DOES THIS LOOK FAMILIAR?
- 5. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO DOES THIS SOUND FAMILIAR? “We want, and need, people to volunteer, but not because they feel guilted into doing it, but because they see it as a truly rewarding opportunity to spend a little time with some amazing people.”
- 6. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SO WHAT ARE THE RESULTS SO FAR?? You Tell Me! (Audience Poll)
- 7. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SUCCESS DOES NOT EQUAL EASY What happens when an organization has an influx of volunteers for whom they are not prepared? • Coordination/management issues • Training challenges • Budget shortages (volunteer programs cost money!) Who has a story to tell?
- 8. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO WHO ARE THESE VOLUNTEERS? Debunking Common Millennial Myths
- 9. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #1: MILLENNIALS ARE LAZY True False
- 10. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #1: MILLENNIALS ARE LAZY True False
- 11. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #2: MILLENNIALS ARE TECHNO-CRAZY True False
- 12. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #2: MILLENNIALS ARE TECHNO-CRAZY True False
- 13. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #3: MILLENNIALS HAVE NO PRIVACY BOUNDARIES True False
- 14. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #3: MILLENNIALS HAVE NO PRIVACY BOUNDARIES True False
- 15. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #4: MILLENNIALS ARE CHRONIC JOB-HOPPERS True False
- 16. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #4: MILLENNIALS ARE CHRONIC JOB-HOPPERS True False
- 17. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #5: MILLENNIALS ARE DIFFERENT THAN PREVIOUS GENERATIONS AT THEIR AGE… True False
- 18. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MYTH #5: MILLENNIALS ARE DIFFERENT THAN PREVIOUS GENERATIONS AT THEIR AGE… True False
- 19. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO WHAT DO THEY WANT FROM YOU? • To have an impact on their CAUSE • Social capital • Learning/education resources • Professional opportunities • Fun and adventure
- 20. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO WHAT DO YOU WANT FROM THEM? You Tell Me! (Audience Poll)
- 21. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO LET’S TALK TACTICS
- 22. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MAKE IT A SOCIAL THING • Create cohorts - 78% of Millennials prefer to do cause work as part of a group (Millennial Impact Report) - Plan group trainings, activities
- 23. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO MAKE IT AN EDUCATIONAL THING • Millennials prefer to perform smaller actions before fully committing to a cause - Onboarding funnel - Be flexible! • Form cross-generation partnerships – or even mentorships - Include plenty of chapter-sponsored time for mixing (and for debunking myths…)
- 24. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO OFFER LEADERSHIP OPPORTUNITIES • Millennials often prefer to volunteer their skills - Expand volunteer options to fit skills of volunteers - This could enable easier involvement by employers… • Form an ambassador program - Volunteers engaging other volunteers
- 25. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SET EXPECTATIONS • On both sides of the aisle - What do you expect of them? - What do they expect of you? • Consider a volunteer Bill of Rights • If you don’t have one yet, formalize an onboarding and training program – not just for specific tasks, but into your organization as a whole.
- 26. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SHOW IMPACT & APPRECIATION (Not just for Millennials!) • Newsletters/reports • Thank you notes • Awards • Storytelling
- 27. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO SOME RESOURCES FOR YOU • Millennial Impact Report • Volunteering & Civic Life in America • Pew Research Center • VolunteerMatch - “Engaging Volunteers” blog - Free webinars
- 28. TOGETHER WE RISE MEALS ON WHEELS CONFERENCE AND EXPO TOGETHER WE RISE MEALS ON WHEELS ANNUAL CONFERENCE AND EXPO QUESTIONS AND GROUP WORKSHOP
Hinweis der Redaktion
- Does this look familiar? It should. Meals on Wheels launched a special campaign on July 12th, in partnership with the Ad Council and supported by an impressive array of companies, channels and celebrities.
- The goal of the new campaign is to engage more volunteers – and particularly Millennial-aged volunteers – with local chapters. The approach, however, is not one of guilt, or obligation, or duty, but of fulfillment, and the rewards volunteering provides to the volunteer. This, as you’ll see, is a very good tactic, since it aligns well with how Millennials approach service. This new pipeline of Millennials want to be hands-on with their involvement. And an initial volunteer commitment could turn into a lifelong support – including time, money, skills and social capital. IF you play your cards right.
- So how is it going? Has anyone seen a change in the past 6 weeks or so? Care to share?
- Let’s avoid that, shall we? Bottom line – this COULD be a massive headache. But it’s also a massive opportunity for you. How do we make the most of it? Learn about them Learn how to coordinate and engage them for long term success Let’s start with #1. Millennials are generally defined as people born between 1980 and 2000 (this puts me on the older end of the generation). They are now the majority of the workforce in this country. There are a lot of stereotypes and assumptions floating around about this generation – perpetuated by other generations, by the pop media, and by ourselves. Let’s debunk a few of them.
- We’ve all heard it. Lazy and entitled, they expect everything to be handed to them on a silver platter, and don’t understand or accept the value of hard work, putting in your time in the trenches.
- Data is seriously debunking this one. In fact, a recent study by Happify, a company focused on helping people increase their happiness, showed that Millennials are rather obsessed with work and their careers. The majority gave job-related answers to questions related to what invokes gratitude, defining short-term AND long-term goals. They might actually be TOO focused on work, perhaps because of the different economic position they’re in relative to previous generations at their age, as well as the way technology has shifted focus in the working world in general. But this will come up more later…
- Let’s be honest – we’re all a little techno-crazy. But Millennials, as the first generation of digital natives, have gotten the bulk of the attention for this. While some things are true – our attention spans are decreasing, and we’re certainly more dependent on technology than ever before, let’s see what the real truth of this matter is.
- Actually, data from multiple studies shows that Millennials prefer human interactions. 85% of Millennials surveyed by Mattersight said they prefer to meet and communicate in person with their coworkers. http://www.adweek.com/prnewser/surprising-study-millenials-prefer-human-interaction-over-digital/117858 And only 1% want to contact a brand on social media for customer service. We want to reach real people!
- Are we an entire generation of over-sharers? Obviously this is a matter of opinion – but you can’t deny that more of our lives are being shared with more people than ever before. Is it a problem, and is it particularly rampant amongst Millennials?
- According to a study by Pew Research Center, the majority of Millennials have placed privacy boundaries on their social media accounts, and 60% actually keep their Facebook profiles private. 71% of Millennials believe people should be cautious when sharing personal information online. So we’re not exactly the completely careless, over-sharing group we’re often painted to be.
- I’m not sure I can speak out much against this one, since I’m currently on my 5th job in 9 years. But let’s learn something.
- Actually, according to a report from the Bureau of Labor Statistics, 20-somethings (most Millennials these days) change jobs at the exact same rate as in the 1980s. AND all 3 generations change jobs for similar reasons. Really, Millennials want to EXPERIENCE hop – and we view internal opportunities as desirable at the same rate as other generations. We are just as likely to dedicate ourselves to a company or an organization for the long haul as any other age group. But YOU need to empower Millennials to explore the opportunities there are to be involved. More on this in a bit.
- One of the biggest stereotypes made of Millennials is that this generation is MORE, or LESS, in significant ways than previous generations. That the trends we’re seeing are disproportionately different.
- So this is a “False” with an asterisk. Because while technically the differences are big, they are all explainable by the environment around us. In other words, Millennials are different because of nurture, not nature. Many of the types of trends we see from Millennials are typical of any “quarter-life crisis,” which is a developmental milestone gaining more traction as a real thing in academic circles. And there are two other major factors that influence how Millennials approach the world, that uniquely impacts them vs. older generations: Technology – being digital natives means a completely different coming-of-age experience. But the foundations are still the same. For example: Millennials might get their news from Twitter, and Buzzfeed, instead of from radio, newspaper and TV. But they still follow the news. Economy – I think it’s impossible to overstate the impact this is having on the Millennial generation. We are the first generation in a very long time that will end up LESS prosperous than our parents. Most of us will spend our entire adult lives in a massive amount of debt, with very little opportunity to claw out from under it. Is it no wonder we are delaying things like marriage, a house, and a family? We can barely support ourselves.
- On that happy note – now that we know a bit more about Millennials, how can we engage them and turn them into dedicated, loyal, long-term volunteers? First let’s ask the question of what they’re looking for in an organization they’re involved with. Because Millennials are not passive supporters – not only do they want to be involved actively and directly, but they pragmatically know that they can get something besides the warm fuzzies out of volunteering with you. Once you understand what they look to get out of their experience, you can work on delivering, and creating a win-win situation. It’s important to understand that Millennials don’t care about one organization – they care about a cause or issue, and they will be loyal to an org or association that impacts what they care about. And what they care about is influenced by their family, friends, community, and other social elements. So it makes sense that Millennials are looking for the opportunity to further expand their social networks (online and offline) by getting involved with your organization. In today’s hyper-networked world, Millennials place tremendous value on their social capital. Millennials are always looking to learn more, improve skills, and expand knowledge of topics that will help them achieve their goals. So if an experience with you won’t teach them something, or help them improve, they won’t see it as a smart move for their future. Similarly, everything in the Millennial world is connected – so a volunteer experience with you could theoretically contribute to career advancement, or other professionally-relevant opportunities. You know now they are work obsessed, so you shouldn’t be surprised that this will be on their mind as they’re deciding to get involved with you. Finally – Millennials know that they shouldn’t have to live through drudgery just to live. Work, play, volunteering – it can all be fun, and Millennials do expect that this will be an element of their experience with you. But even more than that, is their thirst for NEW experiences – like we talked about in relation to job-hopping. So if you can provide them an opportunity to try something new, have an “adventure,” so to speak, they will be even more excited to get involved.