A TREND SNAPSHOT ON MARKETING, CONSUMER INSIGHTS, ADVERTISING
AND DIGITAL CULTURE LOCALLY AND ABROAD FOR 2017
M I L L E N N I A L S V S T H E W O R L D
Yesterday it was important to show the exclusiveness of
brands and how I got to wear or use them.
Now is more important how I can contribute with different
causes that allow me to make an impact in the world.
ARE RESHAPING THE
C u r r e n t l y
What can you do?
Let me help!
M I L L E N N I A L S - M O B I L E A L W A Y S
Ads are not Millennials’ enemy. In fact, they prefer ads to
support content instead of paying; even if the don’t interact
B E Y O N D C O M M U N I C A T I O N
With each pasing year, advertising is much more than
communication campaigns. The new approach is to partner
with their clients through product and service innovation
AN ACTIVE, ENGAGED
CAN DRIVE INNOVATION,
AND CUSTOMER LOYALTY.
User Generated Content has surpassed
Branded Content, that is why brands
need to empower consumers in order to
have them create their own
The previous trends in this document is result of the reading, capturing and analysing different articles
PBJS – Millennials The New Luxury
Trendwatching.com - The Future Of Luxury
Nativeadvertising.com – How Exactly Do Millennials Feel About In Feed Ads
Business Insider – Why Millennials Hate Your Mobile Ads
Insiderlatam.com - El Advenimiento De La No Publicidad
Linkdex – 10 Exceptional Examples Of Brand Communities