Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of october 2017
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTOCTOBER2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. WHATISHAPPENING
Snapchat Is Winning
Amongst GenZ
The image messaging and multimedia mobile
application is more popular amongst US
teens than its competitor options like
Instagram, Facebook.
According to a recent survey on teens’ media
habits by Piper Jaffray revealed that around
47% of teens say Snapchat is their preferred
social media platform.
Source: http://signme.sh/jci2WR64I

4. WHATISHAPPENING
New Generation, New
Aspirations
It is estimated, that by 2021 a fifth of all
workers will buy from the Generation Z
cohort. Different studies show that the “Net
Generation” shares some affinities with their
Millennial predecessors, but other
expectations concerning their career are
different.
Over all, 70% of the young workers want
stability and security in their first job, instead
of passion.
Source: http://signme.sh/AibX2Z1sD

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Dyson Is Building An
Electric Vehicle
The household appliance manufacturer
Dyson is taking a plunge into building an
electric vehicle.
The founder of Dyson, Mr. James Dyson
wrote a letter to the employees saying that
the company is going to build battery-
powered electric vehicles with a team of
around 400 people and it will be unveiled for
the market by 2020.
Source: http://signme.sh/D2jjyW_nZ

7. WHATISHAPPENING
Inflight Streaming
Service By easyJet
Travellers can connect their device to flight’s
WiFi network to get access to TV, films,
games, destination guides and audiobooks
content.
The UK’s largest airline company has
partnered with Rakuten and Immfly to launch
their new and innovative wireless in-flight
entertainment service “Air Time”.
Source: http://signme.sh/NQy7Dwa05

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
130 Year Old Brand
Wins On Snapchat
Legendary National Geographic grew their
number of Snapchat followers by 3m in just 3
months.
After making small changes in content
creation to address the lack of coordination
and inconsistent brand presentation, Nat
Geo saw a 160% increase in audience
numbers, and now, consistently a 2x to 4x
increase in daily active users.
Source: http://signme.sh/wXHEHA012

10. WHATISHAPPENING
Getty Bans Retouched
Model Images
Getty Images declared it will no longer
accept creative images "depicting models
whose body shapes have been retouched to
make them look thinner or larger“
Spurred by a new law in France that requires
clients to disclose whether the body shape of
the model has been retouched, Getty Images
has amended its Creative Stills Submission
Requirements globally to ensure that such
retouched creative materials cannot be
submitted.
Source: http://signme.sh/z_872vcqL

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
Amazon Key For Direct-
In-Home Delivery
The retail giant is planning to build self-
service kiosks in its stores that will handle
the customers’ online orders.
As the couriers arrive at the delivery address,
Amazon authorizes the delivery, turns on the
Cloud Cam and unlocks the door.
Source: http://signme.sh/7izCY3ezA

13. WHATISHAPPENING
Smart Store Kiosk For
Convenience
Two ex-googlers are launching a five-foot-
wide pantry boxes called Bodega that could
serve non-perishable food items and could
be set up in the apartment buildings.
The Bodegas will be set up in different
properties like apartment lobbies, dorms,
gyms. The company doesn’t rent the retail
space as they don’t consider themselves as a
retailer but pitches itself as an amenity or a
convenience to property managers.
Source: http://signme.sh/PPWE3QQOF

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
Samsung Appeal To
The Ordinary
In this years Oscar spot from Samsung,
created by creative agency Wieden +
Kennedy, they used Youtube star Casey
Neistat to speak for a new creative
generation.
Not professional filmmakers or advertisers,
but “normal” people with ambitions, ideas
and Samsung smartphones.
Source: http://signme.sh/C3mQ9-AGD

16. WHATISHAPPENING
IKEA Plans To Sell
Products On Third-
Party Websites
For becoming more accessible to shoppers,
IKEA is planning to start experimenting with
selling its flat-pack furniture through online
retailers like Amazon and Alibaba.
The rising online competition and fall in
visitors to its retail shops are pushing IKEA to
radically overhaul its sales strategy.
Source: http://signme.sh/1qLwq2xSF

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