Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of august 2017
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTAUGUST2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. WHATISHAPPENING
Brand Names Hold
Little Value For Gen Z
Despite growing up in a digitalized world,
Generation Z highly value the chance to
connect with the real world in terms of more
time together in person with friends and
distancing themselves from technology.
Saatchi New York’s study combined survey
data with face-to-face qualitative data, and
revealed that Gen Z-ers focus primarily on
price and quality over brand names when
choosing a product.
Source: http://signme.sh/QM8PeWaOg

4. WHATISHAPPENING
Surprise Weddings
Surprise weddings are now coming into
vogue for the average couple. During these
surprise weddings couples often trick their
guests by inviting them to a lesser event such
as an engagement party and surprising them
with the big reveal. Couples who have taken
part in such ceremonies say they choose to
tie the knot is such a secret way for a number
or reason such as not wanting to have to deal
with the formality of a traditional wedding or
not enjoying the pressure of having to set a
formal date.
Source: http://signme.sh/WCIjkSQWu

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Dom Pérignon Delivery
Dom Pérignon is teaming up with on-demand
alcohol service Thirstie to offer one hour
delivery of their premium champagne. While
a one hour delivery time for chilled ready to
drink champagne is very appealing it does
have some draws including its $150-$350
price tag. The biggest however draw is that
because Thirsty is simply a middle man
delivery service, the feature is only available
during hours in which licenced wine stores
are open for them to purchase the bottle
from.
Source: http://signme.sh/I5B2mtZDS

7. WHATISHAPPENING
Stella McCartney
Evolves Her Fashion
With Vegan Thread
Stella McCartney’s brand is evolving its
fashion through eco innovation by teaming
up with Bolt Threads, a San Francisco
startup developing next gen materials. The
fashion icon always has been committed to
sustainable materials and the new
partnership marks a new milestone in the
fashion and garment industry. It brings
together fashion, sustainability and tech
innovation.
Source: http://signme.sh/8q_-cY940

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
AmEx Surprises
Facebook Users
AmEx held a freebie for Facebook users who
watched their ad with sound.
American Express shared a Facebook video
that promoted Guns 'N Roses concert.
Knowing that over 90% of Facebook users
watch the videos silent, they decided to
surprise anyone who did the opposite. The
voiceover of the ad promised free tickets to
the concert for the first 50 people that would
send the lead singer's name via Messenger.
Source: http://signme.sh/rQaX_GinJ

10. WHATISHAPPENING
The Care Tag By KLM
With the help of care tag from KLM, tourists
can now get the guided tour of the city of
canals. It doesn’t matter if you are walking or
cycling in a city the tag offers real time
location based information and tips to the
tourists. The voice behind the audio
assistance has been recorded by KLM’s own
caring crew. KLM is taking an extra mile to
give its customers the best personal service.
Customers will have to pre order the tag for
making sure that they get their tags on the
desired time.
Source: http://signme.sh/OIz3T2UGW

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
#UniqloToGo
Uniqlo has unveiled the first Uniqlo To Go
vending machine in Oakland airport with
plans to roll them out across other airports
and malls in the US. The vending machines
are designed to offer customers an "on-
demand experience" of Uniqlo's basics
clothing line.
Source: http://signme.sh/puYgZ0DE7

13. WHATISHAPPENING
Disney’s New Star Wars
Resort
The resort is going to be part of the Disney
360 vacation concept which will create a
fully immersive Star Wars experience for its
guests, and when they say immersive they
mean it. The inside of the hotel will be
decorated to look like a giant spaceship with
both employees and guests dressed in
proper Star Wars attire. Going even further,
all of the staff in the hotel will be in character
as residents of the Star Wars universe to help
guests as they travel along their very own
story line which is given to them upon check
in.
Source: http://signme.sh/jyCCj2QV6

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
PayPal At Pump
Several Shell tank filling stations in Hamburg
and Berlin offer customers a new option
named Smartpay to pay for their fuel. They
can find this service within the Shell app, and
it must be linked to a PayPal account.
The user is able to identify themselves
through entering a PIN code or using their
fingerprint, and a receipt is sent via email
from the app to the customer. It will
hopefully be more widely available
nationwide by the end of 2017.
Source: http://signme.sh/53rgo-Q6n

16. WHATISHAPPENING
Snapbot Lands Outside
The USA
The yellow Snapbot vending machines will
be installed in The Westfield London and
Westfield Stratford City shopping centers.
The augmented reality glasses will cost
around £129 and users will be encouraged to
share their experience of using glasses on
their Snapchat profiles. The vending machine
is equipped with a camera which will let
users virtually try on varying color options of
the Spectacles.
Source: http://signme.sh/2nfKdogvs

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