This presentation was made at a B2B seminar and provides mobile industry statistics and trends, as well as our approach to mobile app development.

1. Mobile Apps 101
Bringing your brand to your
audience’s fingertips
www.signalinc.com
www.signalinc.com

2. Mobile Industry Overview
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3. Mobile Adoption
Mobile is the most popular and most rapidly
adopted technology in the world with an estimated 6
billion subscribers, about 86% of the world’s
population.
Source: ITU World Telecommunication/ICT Indicators Database. *Estimates
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4. Smartphone Sales Worldwide
Smartphone sales are rising, even in a global recession.
Source: Gartner as cited by MediaPost
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5. The 7th Media
Source: Tomi Ahonen
#1 Print: 1500
#2 Recordings: 1900
#3 Cinema: 1910
#4 Radio: 1920
#5 Television: 1950
#6 Internet: 1995
#7 Mobile: 2000
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6. Mobile’s Unique Benefits
⠿ Always on
⠿ Always within reach (10 feet)
⠿ Engaging - Android & iPhone users spend 80
min/day on apps
⠿ Truly personal
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7. U.S. Platform Market
14%
Other
7%
Blackberry
56%
Android
23%
iPhone
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8. There’s an App for That
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9. There’s an App for That
⠿ What is an app?
⠿ The web is dead?
⠿ Average iPhone user has 37 apps
⠿ Average Android user has 22 apps
⠿ Average Blackberry user has 10 apps
⠿ How many do you have?
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10. Mobile App Stores
iPhone App Store: ~650,000+ apps
Android Market: ~500,000+ apps
Blackberry App World: ~70,000 apps
Despite lower device marketshare, Apple’s App Store still leads the
pack in terms of total apps available and total downloaded apps (30
Billion, compared to Google’s 15 Billion).
Source: May 17, 2010 - http://www.distimo.com/appstores
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11. Free vs. Paid
Consumers download 15 free apps for every paid
app in the Apple App Store.
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12. Per Month Downloads
Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details
12.1
8.8 8.7
5.7
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13. Top Mobile Trends
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14. The Rise of Web Apps
232% Growth in 2010
Source: Taptu April 2010
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15. Native Apps vs. Web Apps
Native Apps Web Apps
⠿ Rich design ⠿ Good design
⠿ Can use all device features ⠿ Can use some of device features
⠿ Best experience ⠿ Must be connected to the
⠿ Distribute on app stores Internet
⠿ You can charge fee ⠿ Deploy across multiple platforms
⠿ Developing for multiple platforms
is costly
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16. Location as a Platform
Mobile check-in’s
Where you are will help provide
value, like Who you know does
on Facebook.
⠿ News feeds
⠿ Events
⠿ Advertising
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17. Sensors & Barcode Readers
QR Codes
⠿ Smart Tags
⠿ Self-guided tour
Red Laser
Sensors
⠿ Coupons
⠿ Geofencing SCAN IT!
⠿ Traffic Alerts
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18. Augmented Reality
Combining the
computer world with
the real world
NFL Football. Layar browser.
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19. Developing a Mobile
Application
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20. Initial Discovery
⠿ Who is user audience?
⠿ What is the challenge we're trying to overcome?
⠿ Why is a mobile application the appropriate solution?
⠿ What business and/or market factors are contributing to this initiative?
⠿ What type of mobile application is best suited to address the business
need?
⠿ How will the application be marketed/promoted?
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21. Initial Sitemap & Proposal
⠿ Based on the initial discovery
session, a sitemap is created.
⠿ The sitemap is used to define
a scope of work and
associated costs.
⠿ Upon presentation and
approval, work begins for the
app development team.
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22. Initial Sitemap & Proposal
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23. Planning
⠿ Functional specifications are
determined.
⠿ Wireframes are developed and a
creative brief is produced to
inform the design and copywriting
functions.
⠿ A content outline is developed
⠿ Deployment and post-
deployment marketing plans are
created
⠿ Approval is granted on all
planning elements.
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24. Planning
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25. Creation
⠿ Interface sketches are made
⠿ Interface Design is finalized based
on the approved sketches
⠿ An alpha version is created
(graphic, non-functioning)
⠿ Upon further approval, a beta
version is developed (fully
functioning prototype)
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26. Creation
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27. Creation
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28. Delivery
⠿ Tracking elements are embedded
into the app code
⠿ The app is registered and
delivered to the App Store (or
deployed through other
appropriate channels)
⠿ Promotion to the user audience
begins.
⠿ Results are monitored and
analyzed to determine impact.
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29. Delivery
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30. What Others are Doing
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31. Bald Head Island
Branded iPhone App
After observing consumers accessing
the Bald Head Island web site using
mobile devices, we proposed a
mobile app to provide a better user
experience and greater accessibility
for island-goers.
We developed a multi-function
iPhone app offering up-to-date news
and weather, an interactive map of
the island, a calendar of events, a live
web cam and photos.
www.signalinc.com

32. Bald Head Island
Mobile Web Site
Due to the positive response of the
native app, we are currently creating
a mobile optimized version of Bald
Head Island’s full web site.
www.signalinc.com

33. John Deere
Interactive Brochure
The primary objective of the Mower
Match iPad app is to assist dealers
with showcasing features of lawn
equipment that are difficult to
illustrate on the showroom floor.
This interactive brochure utilizes
video, interactive 3D modeling and
animations to showcase product
features and benefits.
www.signalinc.com

34. Interactive “hot spots” provide more detail
on specific product features using 3D
modeling, video and animations.
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35. Clinical Trials Mobile
Utility App
We created this iPhone and iPad app
for a multinational clinical research
organization. The objective was to
increase awareness of clinical trials,
and build the company’s database of
potential trial participants and
investigators.
The app allows the user to search
trials near them from the National
Library of Medicine’s database of
over 100,000 trials, save trial
information and share via email.
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36. Basic and advanced keyword search.
Search by current location. Save and
email functions.
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37. Signal
Branded iPhone App
Our own branded app gives users the
latest news updates from the Signal
blog, plus contact information and
driving directions for our locations in
Raleigh, Wilmington and Nashville.
Browse a mini portfolio of our design
work and watch videos we’ve
produced. Meet the Signal team in
staff bios and in fun photo galleries
from special events and creative
challenges.
www.signalinc.com

38. Signal Mobile
Mobile Web Site
We firmly believe that optimizing your
site for mobile should be the #1
priority of a mobile strategy.
With about 70% of the world’s
population using mobile technology,
smartphones are on track to
outnumber Internet access via
standard computers.
While apps play an important role in
mobile, it’s worth remembering that
the web itself remains accessible for
the majority of mobile Internet
devices. Even without having an app,
your company can build an excellent
mobile presence through your web
site.
www.signalinc.com

39. How will you implement?
?
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40. Thank You
For more information, visit
www.signalinc.com
www.signalinc.com