1. Presented by:

2. Landing pages are an invaluable part of your
website and overall marketing strategy. They are
the pages that your website visitors will convert
into leads. Landing pages are only part of a larger
process of converting leads and moving them
down the sales funnel.

3. Before you create a landing page, you must first
create a valuable offer to give away in the landing
page.
•eBooks
•Whitepapers
•Webinars
•Toolkits
•How-to
Manuals
•FAQs
•Checklists

5. Clearly and succinctly answer the question,
“what’s in it for me?
Bold the
main value
point

6. Consistent
Copy
Two Jobs of the Header
• Clearly explain offer
• Consistent with call-to-action
Consistent
Copy

7. Break up text
Make points easy to understand
3-5 points explaining what the visitor will get

8. Short is usually better
Generally <7 fields
Only get info to help sales team
qualify/follow up with lead
(Note: This form has 8 fields
because it is a more niche ebook
designed for a very specific
persona. We needed more
information to qualify this
visitor)

9. 95% of the
content
and form
are above
the fold.

10. Completing the form is the only action the visitor
can take.
There’s
nowhere
to go!

11. Cover of the eBook or whitepaper
First slide of the webinar
Excerpt from the toolkit
Screenshot of free trial

12. Show co-worker page for 5 seconds
Ask what the offer is, what the value is, and
what they need to do to get offer
If they can answer those questions, it’s
approved

13. Redirected after filling out the form
Have link to offer (if applicable)
Reconvert on another offer

14. Duplicate a landing page
Change one element at a time
Track differences in effectiveness
See awesome results