English version of presentation held by Martin Kovac (Etarget) and Jan Sifra (Neopublic Porter Novelli).

4. 0

5. ‘ TOYOTA ZENTIVA COKE „ SONY“ KOZEL ...........

6. 1 0 History of people, advertising and media :0

7. Seth Godin

8. „ We buy ads. You must watch them. “

9. „ We buy ads. You have a remote control. You skip them. You are watching a cable channel. “

10. „ We send junk mail to your house and spam to your inbox. You delete it. “

11. „ We buy banner ads, you ignore them. “

12. „ Uh. Oh.” Internet arrived and something even worse has happened.

14. We buy search ads. „ We pay by the click. Wow! It works. “ (Seth Godin)

15. 2 The loooooooong tail Two options.

16. Chris Anderson

17. „ Why the Future of Business is Selling Less of More “ Long Tail 80/20

18. longtail.typepad.com

19. ETARGET – search long tail in Slovakia CK markíza socialna poist. bailando radio expres den matiek sms plastove okna vub klimatizacia slsp autosedacky pneumatiky o2 recepty kupaliska porno

21. 3 Three simple rules of life Why did the complexity appear?

22. John Conway

23. create destroy live

24. video http://video.google.com/videoplay?docid=-7044753105944203252 Time: 7 minute

25. Place your company’s message within that scheme . From simplicity a comprehensive system emerges. What is your company saying? What is the competition saying? Rules: The change of media. What are the customers saying?

26. 4 Amateur imitates, genius steals

27. T.S. Eliot

32. 5 We are not target groups We are people

33. Jakob Nielsen

34. „ People all over the world are experiencing unprecedented levels of empowerment.”

38. 6 Ideal measures 40/40/20

39. Ilya Vedrashko

41. 7 How to do it in our region ?

42. Michal Pastier

43. “ Do not forward the link to this blog to other people. As soon as your competition arrives here, you’ve got a problem. “ (pastier.medialne.sk)

44. Internet 70% vs 20% print JOER case study PPC vs print advertising

45. I sneezed on my blog . In one day I received 130 e-mails because of sneezing . Half of those people are today ETARGET’s customers.

46. Infinite opportunities Three pieces of advice 8

48. video http://www.youtube.com/watch?v=RZDXfB0Rd4Q

49. martin kováč, ETARGET ján šifra, Neopublic Porter Novelli

50. our emails martin.kovac (at) etarget.sk jans (at) neo.sk

51. idealne.medialne.sk remember to check our blog