The document discusses the benefits of social media listening for educational institutions. It outlines how institutions can connect with prospective students, current students, alumni and strengthen community ties by listening on social media platforms like Twitter, Instagram and Tumblr. It provides examples of hashtags and accounts for SUNY schools on different platforms. Finally, it promotes further learning resources on monitoring tools and metrics for social media use in higher education.

1. The Benefits of
Social Media
Listening
Lisa Kalner Williams
Sierra Tierra Marketing

2. @sierratierra 2
How can
listening on social media
help my advancement
goals?

3. @sierratierra 3
Human
Beings
On
Social Media
Educational
Institutions
on
Social Media

4. @sierratierra 4
Educational
Institutions
on
Social
Media
Human
Beings
on
Social
Media

5. @sierratierra 5
Human
Beings
Educational
Institutions
Profiles with privacy settingsPages open to public

6. @sierratierra 6

7. Twitter
@sierratierra 7

8. binghamtonuniversity
binguactivities
cornellcals
sunyfredonia
purchasecollege
stonybrookalum
Tumblr
@sierratierra 8

9. @sierratierra 9
binghamtonuniversity
sunyalbany
buffalostate
sunycanton
sunydelhi
suny-esf
fitnyc
sunygeneseo
sunynewpaltz
sunyoldwestbury
sunyplattsburgh
sunypotsdam
sunypurchase
stonybrooku

10. Instagram
@sierratierra 10
binghamtonu
brockport
wearemvcc

11. @sierratierra 11
binghamtonu
sunycortland
broomecommunitycollege
sunyadirondack
ualbany
alfredstate
sunybrockport
buffalostate
ubuffalo
sunycobleskill
corningcommunitycollege
sunydelhi
dutchesscommunitycollege
empirestatecollege
sunyesf
farmingdalestatecollege
fitnyc
fingerlakescommunitycollege
sunygeneseo
hudsonvalleycommunitycollege
sunyjcc
sunyjefferson
maritimecollege
monroecc
sunymorrisville
nassaucommunitycollege
sunynewpaltz
niagaracountycommunitycollege
sunyoldwestbury
sunyoneonta
onondagacommunitycollege
sunyorange
sunyoswego
sunyplattsburgh
sunyit
stonybrooku
sunysuffolk
sunysullivan
sunyulster
sunyupstate
westchestercommunitycollege

12. Ways to listen
@sierratierra 12
hashtags
user mentions
saved searches
Twitter lists

13. Open a world of unique, human stories
@sierratierra 13

14. @sierratierra 14

15. @sierratierra 15

16. @sierratierra 16

17. How can your department
benefit from stories like these?
@sierratierra 17

18. Connect with all of your students
@sierratierra 18
Flickr: tiagovdutra/6801082758

19. Prospective students
@sierratierra 19

20. Current students
@sierratierra 20

21. Proud alumni
@sierratierra 21

22. Strengthen Community Ties
@sierratierra 22
Flickr: bdesham/4474735129

23. Community members
@sierratierra 23

24. Members of the media
@sierratierra 24

25. Business owners
@sierratierra 25

26. @sierratierra 26

27. @sierratierra 27

28. @sierratierra 28

29. @sierratierra 29

30. Stay ahead of the pack
@sierratierra 30

31. Competition
@sierratierra 31

32. @sierratierra 32

33. Reputation Management
@sierratierra 33

34. Pro Tips
@sierratierra 34

35. Dashboards
@sierratierra 35

36. Assignments
@sierratierra 36
****

37. Notifications
@sierratierra 37

38. Schedule
@sierratierra 38

39. Hashtags
@sierratierra 39
Educational
Institutions
Human
Beings

40. @sierratierra 40

41. So … What Did We Hear?
@sierratierra 41

42. Opportunities
• Open a world of unique, human stories
• Connect with all of your students
• Strengthen community ties
• Stay ahead of the pack
@sierratierra 42

43. Tools & Techniques
• Hashtags
• Username notifications
• Twitter lists
• Saved searches
• Hootsuite
• Statigram
• Tumblr: Union Metrics, BlitzMetrics
@sierratierra 43

44. @sierratierra 44

45. Learn more about:
• user trends on top social platforms
• mobile use of prospective students
• links to monitoring tools
• SUNY campuses on Instagram and
Tumblr
http://sierratierra.com/SUNYCUAD
@sierratierra 45