From Geek Girl Tech Conference Cape Cod, May 2013

1. HOW TO RUN A
FACEBOOK CONTEST
THAT DOESN’T FIZZLE

2. THE ROAD AHEAD
Publicize
Set Up
Strategize
Wrap Up
Measure
Replicate
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3. STRATEGIZE
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4. 4
Business
Goal
Build email list
Collect market
feedback
Spread brand
awareness
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5. 5
Prize
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8. Sweepstakes
Photo Contest
Video Contest
Essay Contest
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Type of
contest
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9. BUSINESSES
Sweepstakes
Photo Contest
Video Contest
Essay Contest
ENTRANTS
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10. SET UP
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13. Run a contest on your fan page
Wall (homepage)
Require entrants to like, share,
or comment on your Wall post
Require entrants to post a
photo to your Wall
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17. CODE-PHOBIC?
Shortstack
Offerpop
Woobox
Tabsite
CODE-FRIENDLY?
Static HTML
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18. PUBLICIZE
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19. Blog/Website
Email
Facebook
Other social channels
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21. WRAP UP
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22. At least one week before your contest ends:
• Order the prize(s)
• Remind your judge(s)
• Share last call reminders
• Draft notification templates
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23. After close of contest:
• Notify winner (and other entrants)*
• Announce winner
• Incorporate fan-produced feedback
in posts/crosspromotion
• Measure and report results
*refer to Facebook guidelines
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24. MEASURE
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25. Key Metrics
• Rate of entry
• High entry days (organic, paid)
• Relevant feedback
• Email signups
• Likes/unlikes/hides
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26. REPLICATE
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27. Best practices for all social marketing
• Connect your activities to a strategic goal
• Consider your fans’ perspective
• Measure and revise accordingly
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28. Subscribe to my blog for new articles
and get a free copy of my ebook
“How to Create a Winning Strategy for
Your Facebook Contest”
http://bit.ly/fbcontestbook
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30. FOR FURTHER READING
Facebook Promotional Guidelines:
https://www.facebook.com/page_guidelines.php (Section E)
iPad Giveaways:
http://sierratierra.com/why-i-wont-help-you-with-your-win-an-ipad-
contest/
Facebook Contest Rules:
http://sierratierra.com/facebook-contest-rules-why-they-boost-your-
online-marketing/
Facebook Contests and Leads:
http://www.business2community.com/facebook/how-to-use-facebook-
contests-to-generate-qualified-leads-0427344
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31. PHOTO CREDITS BY SLIDE NUMBER
3: http://www.flickr.com/photos/nicmcphee/2501797364
6: by Terri Wise http://www.terriwise.com
10: http://www.flickr.com/photos/usnavy/6121133204/
18: http://www.flickr.com/photos/mdgovpics/6765486343
21: http://www.flickr.com/photos/hades2k/6598576457
24: http://www.flickr.com/photos/gabby-girl/5391313484/
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