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10 Tactics for Converting through Social

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Lisa Kalner Williams
Lisa Kalner Williams

Social media strategist Lisa Kalner Williams speaks at Conversion Conference San Francisco on how to weave social media tactics in current Website optimization efforts

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10 Tactics for Converting through Social Lisa Kalner Williams Sierra Tierra Marketing
Social can’t convert. #convcon @sierratierra
Great social content + CTAs Display of social proof Customer-vetted Web content #convcon @sierratierra
Great social content + CTAs #convcon @sierratierra
1. YouTube CTA Overlays #convcon @sierratierra
2. Other YouTube CTAs #convcon @sierratierra
65% Content + CTA = decrease in CPA YouTube Case Study: TRX #convcon @sierratierra
3. Pinterest Price Tags #convcon @sierratierra
#convcon @sierratierra
12.5% Content + CTA = increase signups Pinterest Case Study: Petplan #convcon @sierratierra
4. Slideshare Enterprise Features #convcon @sierratierra
Display of social proof #convcon @sierratierra
5. Click To Tweet #convcon @sierratierra
#convcon @sierratierra
6. Pinterest “Pin It” Button #convcon @sierratierra
7. LinkedIn Product Recommendations #convcon @sierratierra
#convcon @sierratierra
#convcon @sierratierra
Social 15% Product + = increase Proof conversions LinkedIn Case Study: Wild Apricot #convcon @sierratierra
Customer-vetted Web content #convcon @sierratierra
8. Pinterest Web Analytics #convcon @sierratierra
9. Facebook Image Testing #convcon @sierratierra
#convcon @sierratierra
10. Facebook Video Testing #convcon @sierratierra
43% Content + CTAs = redemption rate Facebook Case Study: Maple Leaf #convcon @sierratierra
Ask away! Lisa Kalner Williams www.sierratierra.com #convcon @sierratierra

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