1. Andrew Goodwin Theory Of Music Videos

2. 1. Music videos always relate to their genre, e.g. a stage performance in a rock metal video. Duran Duran - RioFilmed in the 70s, a time of glam rock and the video shows this using the glamour of women and the current economic situation.

3. 2. There is a relationship between lyrics and visuals Pink Flloyd – Brick in the Wall. This song speaks about putting bricks into the wall, this is shown in the music video.

4. 3. There is a relationship between music and visuals. Queen - Bohemian Rhapsody In this music video, the lighting and the action in the music relates to the visuals that the audiences see. For example, the lighting will change as the music changes.

5. 4. The demands of the record label will include the need for lots of close up of the artist and the artist may develop motifs which re appear across there work. Richard Thompson – 1952 Vincent Black LightningIn every music video or performance done by Richard he always wears the signature hat.

6. 5. There is frequently reference to notion of look and particularly voyeuristic treatment of the female body. REM – Man on the MoonIn this music video, many different screens are used at once, the shot to the left is taken at the start, making the audience look...giving the idea of looking down binoculars.

7. 6. There is often intertextual references. REM – Bad DayThis music video is based on a TV News show. The news shows references to what's happening at the time that the video was shot. It has issues that the audiences could relate to.