5. Simplicity pays
A portfolio comprised of the publicly traded stocks of the
top 10 brands in the Global Brand Simplicity Index significantly
outperforms both the Dow and S&P 500 over the past three years.
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6. Businesses are leaving profits on the table
American businesses stand to capture over $27B a year
Simplify and you shall receive. The health insurance industry could
stand to capture the most, more than $4.3 billion to be
precise, through clearer, understandable communications.
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10. Technology, retail and fast-food
brands dominate the Global Top 10
Global Top 10 Brands
Intuitive experiences and design, both online and in-store,
are notable attributes of the brands in this yearâs top 10.
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11. The bottom 10 global brands were seen as
under-delivering on their promises to customers
Global Bottom 10 Brands
Car rental services and insurance cluster at the bottom
of the brand simplicity index.
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Brands that fail to provide simpler communications and experience leave profits on the table. American businesses stand to capture over $27B a year. Notes: Siegel+Gale asked consumers if theyâd be willing to pay more for simpler products, services, interactions and experiences. Those who answered âyesâ were asked âhow much more?â in small increments ranging from .01 to 20 percent plus. Our researchers then multiplied these percentages by the industry revenue to determine the Simplicity Premium for each industry. As this slide indicates, most companies have much to gain.