Laundry Detergent Market

1. Laundry Detergent Market
Set to Exceed USD 182.2 Billion By 2026 | CAGR 6.5%
“Laundry Detergent Market Share, Size, Trends, Industry Analysis
Report By Product Type (Powder Detergents, Liquid Detergents,
Detergent Tablets, Fabric Softeners and Others); By End Use
(Residential, Commercial); By Regions, Segments & Forecast, 2019 -
2026”

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The global laundry detergent market size is expected to reach USD 182.2 billion by 2026 growing at a CAGR of
6.5% during the forecast period, according to a new study published by Polaris Market Research. The
report provides a comprehensive analysis of present market insights and future market trends.
Laundry detergents are unanimously sought after because of its requirement on a daily basis. Among the
household chores, laundry holds top spot in market attractiveness with a majority of global population doing
their laundry at least twice a week and rest doing it daily. Furthermore, increasing availability of machineries to
get going with the task and separate services for commercial and household cleansing, demand for detergents
has never looked back since. Rising disposable incomes in Asia Pacific and other emerging economies, shift
from traditional washing by hand to appliance assisted method, has driven the automatic detergent
consumption and more specifically the powder category.
Fabric conditioners are one of the most promisingly used product in the current industry scenario. Fabric
conditioner did robust sales and grew at an astonishing pace in the past three to four years. Efficiency and
efficacy are the two pillars that industry is leaning upon in notching up good sales figures. Customers also are
supportive of this with price playing a vital role. Performance attributes such as removing obstinate and greasy
stains, fabric color protection/preservation, and rinses most with all colors is what customers are aspiring for in
these products.
Laundry Detergent Market Estimate & Forecast to 2026

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Laundry Detergent Market Scope
3
By Product Type By Application Type By Region
• Powder Detergents
• Liquid Detergents
• Detergent Tablets
• Fabric Softeners
• Others
• Residential
• Commercial
• North America
• (U.S., Canada)
• Europe
• (UK, France, Germany)
• Asia Pacific
• (India, Japan, China)
• Latin America
• (Mexico, Brazil)
• MEA
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A dash of scent, freedom from strong chemicals and no jarring colors are among the other attributes being
looked for in these products. Product promotion has seen many stages and is a precursor to the industry’s
rapid development and lavish sales in laundry detergent market. Time spent on product packaging also goes a
long way in beautifying the products seen as a key promotion strategy. Generous packs, big packs, small packs
for consumers with stringent budgets, refills and concentrates has been very helpful in attracting consumers
form different strata.
Access Research Report On Laundry Detergent Market
Energy-savings in the form of cold-water wash that delivers best results at low temperatures thus cutting down
on energy requirements has helped in high market penetration in every part of the world. Asia Pacific is still a
developing market and sales will be driven not by volume but offering better and more premium products all
under one roof. Competition is intense with innovation and high-quality generating interest.
The leading players in the laundry detergent market includes Alpha Chemical, General Organic Inc., Clean
Bubbles., Inc., Procter and Gamble, Nirma, Hindustan Unilever Ltd., Henkel Ag &Co., KGaA, Church & Dwight
Co, Inc., Henkel amongst others.
Laundry Detergent Market Estimate & Forecast to 2026

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Laundry Detergent Market Size
5
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Laundry Detergent Market Study – Engagement Options
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Polaris Market Research is a global market research and consulting company. The company specializes in providing
exceptional market intelligence and in-depth business research services for our clientele spread across different
enterprises. We at Polaris are obliged to e present across the industries of healthcare, technology, semi-conductors
and chemicals among various other industries present around the world.
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