RVIT College in Bijnore, India hired Brand Bazooka to help attract more students during admissions season. Brand Bazooka developed an integrated online and offline marketing campaign including print, outdoor, cinema, and digital advertising. They created promotional materials like brochures and ads. They also made a video about the college and managed its social media presence and online marketing. As a result of the 45 day campaign, RVIT's Facebook page gained 5000+ likes, content reached 150,000 people and engaged 3000, and the website generated over 500 leads.

1. www.brandbazooka.com
How We Helped
RVIT College Bijnore

2. Background
RVIT, Bijnor came into being in the year 2009 with a purpose of imparting
quality technical education in the country. Besides this, RVIT majorly
focuses on holistic approach to its students’ lifestyles to teach them
professional ethics from a very young age. RVIT nurtures a student centric
culture that encourages students’ participation in learning new things.
The college also boasts for its engaging and informing set of clubs. These 6
amazing clubs make students’ life more interactive and help bringing out
the leaders in them. RVIT, Bijnor runs two programs, Engineering &
Technology and Polytechnic. The Human Value and Professional Ethics
program run by the college, post every semester play a vital role in enticing
students from nation wide.
www.brandbazooka.com

3. The Big Challenge
To help RVIT attract more
students during the
admission season
www.brandbazooka.com

4. How
Online Marketing Video
Creative Services
What We Did
Media Planning
We discussed in great detail, the exact client
requirements and what their biggest USPs were.
Thereafter, we came up with the right media
plan optimizing and diversifying appropriately
based on what we felt would be right for the
client. Thereafter, we zeroed in on the following
advertizing media.
•Print Media
•Cinema Advertising
•Outdoor plan
•Digital Advertising
www.brandbazooka.com

5. How
Creative Services
Once we were done developing the plan, we were
entrusted with the task of creating the following
•Admission brochure
•Newspaper print Ad
•Hoarding
•In campus designing
•Cafeteria Branding
Creative Services
What We Did
Video
Online Marketing Video
www.brandbazooka.com

6. How
Creative Services
What We Did
Video
What We Did
College Video
We felt it was necessary for the client to create a nice
video of their college. We proceeded to create a
basic video for the college (which the client loved
even though we made it within a lot of constraints. )
A high quality video can make a huge difference in
how an educational institution is perceived. A great
college always has a active YouTube channel.
Online Marketing Video
www.brandbazooka.com

7. How
Creative Services
What We Did
Video
Online Marketing
Our online or digital presence were the most crucial
aspects of our entire campaign. In fact, our offline
efforts were mainly made to bring show our online
presence.
Our online marketing efforts included:
1. Facebook and Google Advertising.
2. Frequent Facebook Updates.
3. Video showcase on website.
4. Landing page on website to convince students.
Online Marketing Video
www.brandbazooka.com

8. How
Creative Services
The Impact
Video
Campaign Duration 45 Days
Total Facebook Page Likes 5000+
Daily Content Views 5000+
Content Reach 1,50,000
People who engaged with content 3000+
Online Marketing Video
Total Leads Generated 500+

9. In Summary
Offline + Online Advertising + Social Media
Management + Awesome Videos and Creatives
brought people to the
College Website
Website Generated 500+ Leads
www.brandbazooka.com