The Presentation is about how airline industry has evolved and how systems in airline industry have evolved. The presentation further provided a roadmap on system evolution for airlines

1. Introducing Airline Information System By Siddhartha Tripathi Wednesday, May 27, 2009

4. And this Contd..

5. To this Contd..

7. US majors – internet sales And Some More Stats to think !! 20% American Airlines 22% United Airlines 22% Northwest Airlines 22% Continental Airlines 24% Delta Air Lines 24% US Airways 33% America West Airlines 36% Alaska Airlines % Flown Booked Online Carrier

13. Airline system Components Pricing And Revenue Management System Maintenance And Engineering System Flight Operation System Finance System Crew Management System Central Reservation System Airport Management System Air Cargo System Business Processing System Sales and Marketing System HR Management System CRM System Compliance and Network Security Inventory and Content Distribution Agile Business Process and Demand Mgmt. Emergency Response & Business Continuity

26. Challenges facing Airline Industry Key Challenges & Trends Growing Demand Limited Capacity Compliance Safety Innovation Market Liberalization Multi-modal Distribution` Rising Costs Maximize assets' utilization Key Goals Achieve demand-driven supply chain efficiencies and real-time visibility Attain ‘sense & respond' capabilities to improve customer experience

29. IT trends in Airline Industry

30. IT trends in Airline Industry

31. IT trends in Airline Industry

32. IT trends in Airline Industry

33. IT trends in Airline Industry

39. Developing IT Roadmap for Airline Airline Website Launch Study Of Airline IT System Evaluating IT readiness Understanding Long Term Plan Building Framework For Internal Portal Deciding IT Infrastructure Launching Basic Intranet Portal Launching Basic FFP/CLP Pain Point Prioritization & Application Launch Schedule Time Frame 0- 1 Year

40. Developing IT Roadmap for Airline Time Frame 1- 3 Year Inventory Application Revenue Management Application Crew/ Aircraft Scheduling Application Other Back end Application Integrated Back End System Cargo Management System Airline maintenance System Central Database Dynamic Packaging Introducing Online FFP/CLP Transitioning Website Into Shopping Portal Web Check in, SMS check in Application Integrated Backend System` Introducing E-ticketing/ Web Booking Customer Focused Application Introducing Wireless Network System

41. Developing IT Roadmap for Airline Planning IT system for Empowered Airline Time Frame 3+ Year Data Warehouse &BI Central Database Demand Forecasting System Alert Systems Integrated Back End System CRM System Wireless Network (Wi-Fi) Internet Network Mobile Network Front Office/Cal Center Robust Delivery Network

44. Most Urgent IT Improvements IDC Recommendations Remove Legacy Silos-based platforms Improve Networks Improve Mobile Workers Efficiencies Improve Security & Safety SOA IP, Optical Wireless Networks IT Security, Sensor Networks, Surveillance Advanced Demand Mgmt. Advanced Planning, Scheduling

50. See What E-Distribution can do Continental Airlines' Web Site Generates Record Sales ; Hitting $2 Billion Annual Rate HOUSTON, Aug. 11 -- Continental Airlines today announced that its continental.com web site is generating record sales volume for the airline, recently setting a single-day sales record and achieving record sales volume of $2 billion for the most recent 12-month period, ending July 31. “ We’ve made a significant investment in our web site’s features and functionality to make it a full-service travel site,” said Jim Compton, executive vice president-marketing. “Seeing this dramatic growth in the site’s usage is rewarding because this is such an efficient method for ticket sales.” On one day in July, continental.com racked up $8.5 million in sales , setting an all-time single-day record . This record volume is equal to 34% of the worldwide passenger sales volume that Continental achieves from all sources in an average day. Continental Airlines Press Release, Aug 11 2005

52. Thank You! Questions? Please email me at: [email_address] Siddhartha Tripathi Manager Marketing BSIL www.bsil.com