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Mobile Ecosystem
Mobile Ecosystem
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Android

  1. 1. Presentation Roadmap Android Applications 2 • Introduction • Mobile Applications • Google Play Store • Major Players • Developing an Application • How it has changes our lives? • Future of Applications • Conclusion
  2. 2. Introduction Based on the Linux kernel. It was acquired by Google in 2005. HTC Dream in 2008. Android Applications 3
  3. 3. Mobile Applications Platforms - Apple App Store, Google Play Store, Windows Phone Store and Blackberry App World. Term ‘app’ - “Word of the Year” by American Dialect Society in 2010. Android Applications 4
  4. 4. Android Applications 5 Source: Gartner.com
  5. 5. Android Applications 6 Source: Canalys.com
  6. 6. Google Play Store Android Market and Play Store. Services - Play Music, Play Books, Play Newsstand, Play Movies & TV andPlay Games. July 2013 - 1 million apps published and over 50 billion downloads. Android Applications 7
  7. 7. Android Applications 8 Source: Gartner.com
  8. 8. Major Players Android Applications 9 Android AppleWindows
  9. 9. ANDROID PROS • Java language. • Open-source platform. • Largest market share. • Google Play Store, benefits from Google’s dominance. Android Applications 10
  10. 10. CONS • Lot of malware in the system. • Pay-per-download is relatively less. • Any phone manufacturer can make an Android phone. Android Applications 11
  11. 11. WINDOWS PROS • Familiar platform. • Growing user base - Emerging markets. • Experience and expertise as compared to its competitors. Android Applications 12
  12. 12. CONS • Market share is third to Android and iOS. • Poor technical support. • Struggling to generate developer interest. • The number of apps is less. Android Applications 13
  13. 13. APPLE PROS • Closed OS - more secure and less prone to malware. • Higher revenue. • First company to launch such a technology. • Exclusive. Android Applications 14
  14. 14. CONS • Closed – No third-party tools. • Losing some market share to Android. • Publishing is relatively costlier. • Publishing requires a strict review process. Android Applications 15
  15. 15. Android Applications 16 Source: ABI Research
  16. 16. Development of an App Android software development. Java programming language. Websites like ‘mobincube’. Android Applications 17
  17. 17. Android Applications 18
  18. 18. How Apps have changed our lives? From social networking to personal health. Everything is in our pocket. Offer general productivity and information retrieval. Android Applications 19
  19. 19. Future of Apps Each customer is different. Personalization, based on customers’ past usage. Meet the needs of the consumer in their work, leisure or entertainment contexts. Android Applications 20
  20. 20. Conclusion Greatly changed our lives and we are now quite used to it. There is still plenty of change to come. Android Applications 21
  21. 21. Android Applications 22 Thank You

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