Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds. Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

1. Middle East – Adtech Industry Outlook

2. Adtech Market Map
Digital Advertising Service Platforms Digital Marketing Service Providers
Digital Advertising ServicesOnline Marketing Services
Mobile Advertising Services

3. Overview
1
3
1
2
6
3
4 4
1
2
3
2
1
2
1
2
1
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
PE VC M&A
Investments Over Time - Deal Count & Capital invested
$4.6M
$12.5M $1.0M
$0.59M
$1.23M
$929M
$1.06M
$109M
$0.23M
48
Companies
67
Deals
59
Investors
15
Exits
$900M
Largest Deal
$1.07B
Capital Invested

4. Companies to Watch
Most Capital Raised
Opensooq.com
Total Raised: $25M
Last Deal Type: Seed
Telfaz11
Total Raised: $9M
Last Deal Type: Series A
Clickso
Total Raised: $7.6M
Last Deal Type: Debt
Blesh
Total Raised: $4.0M
Last Deal Type: Series A
AdFalcon
Total Raised: $3.0M
Last Deal Type: Angel
Task Spotting
Total Raised: $1.2M
Last Deal Type: M&A
New Entrants
Alawooz
Founded: 2018
Digimart
Founded: 2018
Total Raised: $40K
Most Likely Fundraising
Opensooq.com
Last Post Money Valuation: $100M
Last Deal Type: Seed
Time Since Last Deal: 41 Months
Buy Bazaar
Founded: 2017

5. Top Players
Investors
Qatar Business
Incubation Center
Deal Count: 3
Publicis Groupe
Deal Count: 3
500 Startups
Deal Count: 2
Point Nine Capital
Deal Count: 2
TRPE Capital
Deal Count: 2
Chord Capital
Deal Count: 2
Acquirers
Publicis Groupe
Deal Count: 3
Beijing Mentino
Deal Count: 2
Otello Corporation
Deal Count: 1
Havas Group
Deal Count: 1
Crowd Analyzer
Deal Count: 1
Reklamstore
Deal Count: 1
Private Companies
Opensooq.com
Last Valuation: $100M
Last Deal Type: Seed
4Sale
Last Valuation: $100M
Last Deal Type: Buyout
Heroleads
Last Valuation: $1.66M
Last Deal Type: VC
Guide City
Last Valuation: $280K
Last Deal Type: Seed
Wask.co
Last Valuation: $230K
Last Deal Type: VC

6. Industry Stats - Digital Advertising (Middle East) - Overview
Market Definition
• Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising,
Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds.
• Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as
desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Ad Spending (2020)
US$8,709m
+8.5% yoy
Avg. Ad Spending per Internet User (2020)
US$59.42
+2.7% yoy
Highlights
• Ad spending in the Digital Advertising market amounts to US$8,709m in 2020.
• The market's largest segment is Search Advertising with a market volume of US$3,104m in 2020.
Source: Statista

7. Industry Stats - Digital Advertising (Middle East) – Ad Spending by Channel
https://plus.investera.com/report/adtech
Access Full Report at the below link

8. Industry Stats - Digital Advertising (Middle East) - Desktop Vs Mobile Split
https://plus.investera.com/report/adtech
Access Full Report at the below link

9. Industry Stats - Digital Advertising (Middle East) – Programmatic Vs Non-Programmatic
https://plus.investera.com/report/adtech
Access Full Report at the below link

10. Industry Stats - Digital Advertising (Middle East) – Avg, Ad Spending per internet user
https://plus.investera.com/report/adtech
Access Full Report at the below link

11. Industry Stats - Digital Advertising (Middle East) – Spending per Segment
https://plus.investera.com/report/adtech
Access Full Report at the below link