The document discusses a post-event marketing tool called FanPic that engages fans and extends brand exposure. FanPic takes a large crowd photo at an event and allows fans to find and tag themselves. Tagged fans are prompted to share customized branded stories and photos on Facebook, increasing reach for the event partners. Case studies show FanPic driving significant Facebook engagement and data capture from sports and music events. FanPic delivers value for partners through new audience reach, awareness, and potential for increased revenue.

1. BEYOND
THE EVENT
ENGAGING
FANS
& EXTENDING
BRAND EXPOSURE

2. We are coming from the world of sports
Recent events we’ve captured
Champions
League
Fanzones
Rugby Final
English
League
Belgium
League
League
Liga
Total Cup
Final
Ashes
Test
6 Nations

3. Brands we’ve promoted
360
FanPic

4. In the last 2 years we’ve
captured over 3,000,000 fans
giving 400,000 of them
a chance to share their
“I was there”
moment.

5. We’ve developed a new
Post-event
Marketing Tool
which engages fans,
extends exposure beyond the event
and delivers measurable results.

6. We called it a
FanPic

7. We take create a huge 35 billion pixel image of the crowd,
and bring fans to artists’ or partners’ website to try and find themselves.

8. Users can zoom right into the massive image of the crowd
and find themselves…

11. Once spotted, fans tag themselves and their friends
and share through Facebook

12. PHOTO
FB STORY
I was there!
I was there!
We create customised, branded story and image of a fan overlaid with branded
content and prompt fans to share it with their family and friends.

13. I was there!
Branded stories and images are visible by all of the fans’ Facebook friends,
increasing reach and exposure of the event or partnering brands.

14. I was there!

15. Isle of MTV Case Study

16. FANS
/ 25,000
PERIOD / 7 days
15.4%
VENUE / Malta
CLIENT / Swatch
3,765
of event audience engaged
fans tagged themselves
Measured Story and Photo impressions
generated and seen by fans’ friends
825,060
53,000
4:15
2,145
Unique Visits
to FanPic Page
Average Time Spent
on FanPic Page
Emails
Collected

17. Comparison to Facebook
advertising spent
27,455
€8,100
Interactions
Advertising Value
(Friends Clicks,
Likes & Comments)
(FB CPC - Audience Based on
Demographic who engaged
with FanPic)
Non-tangible Value
data captured / increased awareness through social recommendation
brand engagement / emotional proximity development

18. Sport Case Studies

19. VENUE / Old Trafford
FANS
CLIENT / Chevrolet
PERIOD /
12.3%
of event audience engaged
/
75,500
10 days
9,256
fans tagged themselves
Measured Story and Photo impressions
generated and seen by fans’ friends
1,740,290
127,560
3:06
28,150
5,189
Unique Visits
to FanPic Page
Average Time Spent
on FanPic Page
Twitter
Shares and RT
Emails
Collected

20. FANS
/
30,000
PERIOD / 10 days
EVENT / Lechia vs Barcelona match
CLIENT / PSP Promotions
21%
6,285
of event audience engaged
fans tagged themselves
Measured Story and Photo impressions
generated and seen by fans’ friends
1,123,230
52,000
3:52
3,786
Unique Visits
to FanPic Page
Average Time Spent
on FanPic Page
Emails
Collected

21. How can fans find it?
1.
We activate before and during events.
Public
Announcement
Big Screens
Infomercials
Flyer
Promotion
Social
Channels
2.
FanPic is hosted on a partner’s or an artist’s website

22. What we deliver
End to End
Project Delivery.
Globally.
Full
Customisation
Based on
Objectives.
Unique Features
Driving Further
Engagement

23. What are the benefits?
Value for artist
and partners
New Audiences Reach
and Awareness
Increase in Streaming
Revenues
Capture Data to
Retarget Fans
Merchandising
Opportunities

24. FanPic
Customisations
we do that and more…

25. Merchandise
integration
zoom > tag > purchase

26. We leverage traffic & engagement
to increase sales of digital and existing merchandise.

30. Treasure
hunt
“find items to win”

31. With FanPic’s ‘Treasure Hunt’ feature, items are hidden in the crowd
and around the venue for fans to find.

32. FanPic radar guides them
and helps to locate hidden items

33. Treasures found can result in achieving points
and everyone knows points means prizes.

34. Fans are prompted to answer quiz questions.

35. At this points we ask fans for their personal details.
This feature presents very powerful data mechanisms in FanPics.

36. ge
u
o
to
H
em we are tak
in
l th
l
Te
Crowd Ph g
Process
we stitch,
customise with branding
& use our application
to make facebook tagging
possible...
it takes us
approximately
event
2-3 minutes
to photograph
1000’s of fans
it’s ready
in
24
HOURS
after the event
we upload
huge image
to our
fast servers
Direct Marketing Campaigns
We can design competitions, which will capture email addreses
of visitors, to be used for post event marketing campaigns
Measure Effectiveness
Number of Facebook impressions and clicks on posts
branded page views and time on site

37. We create content based on
an emotional hook,
that allows
brands and artists
to cut through the noise of
all other marketing activities.

38. Engaging sports and music fans
beyond the event
See Examples on
www.huggity.com
info@huggity.com
+353 1 4100 600
@huggity
facebook.com/huggity