IronCloud commercialization platform for publishing data and APIs to the Web for consumption and integration by others including applications, Web sites, and devices.

1. IronCloud: “[blank]-as-a-Service”
Commercial Delivery Platform
“Turn-key API/data commercialization
system”

2. Proven Platform with 2000+ “Consuming”
Customers Including:
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3. StrikeIron Recent Awards and Recognition
2008
› Forrester Research Hot Company To Watch
› Intelligent Enterprise: Editors Choice
› Hurwitz Group/Robin Bloor: 10 IT Companies to
Watch in 2008
2007
› Tech Journal South: Tech 50
2006
› Gartner "Cool Vendor" in B2B Integration and
Managed File Transfer
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4. “[Blank]-as-a-Service” Provider Challenge
Consistent Delivery
Expand Channels
and Partnerships
› Need to Grow Revenue › New Products &
› Aging Technology Business Models
Infrastructure
Leverage New Technology › Pricing Innovation
› Limited & Expensive To › Minimize Channel
Internal Technology Reach New Markets
Resources Conflict
› Higher Customer › Faster Time to Market
Expectation
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5. Example: Deliver YOUR “Data”-as-a-Service
Developers
& Web 2.0
B2B Partners
Data as a Service
& Customers
Your Data
Web Services
Delivery Platform
Create Control Manage Integrate
Business
Users
Enterprise
Applications
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6. How the StrikeIron IronCloud Platform Works
Providers Consumers
Web, SAAS,
On Premise Apps
User Management
Data Mediation
Billing
Security
Monitoring
Exception Handling
Web Standards
CRM,
Web 2.0,
Mashups
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7. StrikeIron High-Level Architecture
DATA CENTER
App StrikeIron Control Center StrikeIron
Servers &
Marketplace
APIs
WEB SERVICES
MARKETPLACE PLATFORM
Data
Sources Usage Tracking
SQL REST, SOAP, JSON,
Scheduled
Clusters Metering/Logging RSS, ATOM, etc..
Refresh
Billing INTERNET
Authentication/User Mgmt
Security
Monitoring
Exception Handling
Protocol Reconciliation White-
Monitors
External
labeling
Virtualization
Control
Future
Virtualization Platform
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8. Example Providers Leveraging Platform Today
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9. Consumers: One Integration, Not 100+
TECHNOLOGY VERTICALS AND INTEGRATION PARTNERS INDUSTRY VERTICALS
Single point of
PaaS/CLOUD SOCIAL NETWORKS
integration RETAIL TELECOM FINANCIAL
SERVICES
= far less complexity
SaaS/CRM PRODUCTIVITY ECOMMERCE
MANUFACTURING TECHNOLOGY
IDES MASHUPS
WEB SERVICES DELIVERY PLATFORM
EXTERNAL SOURCES INTERNAL SOURCES
PRICING LOCATION PRODUCT CUSTOMER
DATA DATA DATA DATA
Web Services IronCloud
Marketplace Platform
SALES BUSINESS PROPRIETARY
DATA PROCESSES DATA
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10. The “as-a-Service” Challenge
› How do I quickly and easily extend internal data and functionality
to my partners, customers, employees and developer community?
› How do I open up new monetization channels for my
existing data?
› How do I make my data or as-a-service capabilities easy to
integrate for partners and customers?
› How do I effectively meter and bill for usage of my data?
› How do I do all of this without losing control of my data?
› How do I do all of this in a quick, on-demand way?
› How do I leverage the Web 2.0/Internet tail to help monetize
information assets of my business?
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11. What We Do – Deliver Commercial Web Services
› SaaS/On-demand platform for creating, controlling, selling,
integrating your data and/or business functionality via Web
Services
› Your own business model or leverage ours
› Sophisticated, proven infrastructure including load-balancing, fail-
over & redundancy, external monitoring, and 24x7 delivery
› Granular access control, monitoring, usage reporting and
analytics
› Metering, billing, funds clearing, payment distribution, collection
› Expose data through ERP, CRM, MDM apps, gadgets, mashups,
spreadsheets and others “out of the box”
› Go live fast!
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12. You - A New Way to Reach New Markets
Enterprise
Long Tail SOA
› Affordable
Developers Mash-Ups
› Easy
› Controlled
› Profitable
Social
Media
Web 2.0 › Secure
› Ubiquitous
Enterprise
Applications Widgets
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13. StrikeIron Platform
› Hosted managed infrastructure for both public-facing and
internally distributed Web services let you concentrate on your
business, not underlying technology
› Instant on-demand capabilities for your content, particularly
SAAS and Cloud applications, with reliable dynamic hosting
solutions to improve performance and reliability
› “Utility/Virtualization:
Highly controlled user access makes it
easy to meter, monitor, distribute, syndicate and monetize your
content and services both internally and externally”
› Turn-key system enables quick “outsourcing” of delivery
technology and processes in order to remain focused on core
business
› Leverage existing channels to drive adoption and business
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14. Key Commercialization Benefits
› Web Service-enable your [blank]-as-a-service
› Leverage the only Web services SaaS platform available
› Reliable, scalable, secure managed architecture
› Complete data protection through authentication management
and security
› Full marketplace and e-commerce capabilities
• New revenue/monetization opportunities
• Full micro metering, payment and transaction management
capabilities
• Real-time system monitoring
• Rich reporting and analytics capabilities
› Short time to market
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15. Four Pillar Implementation Approach
StrikeIron Service/API User Management and
Implementation Services Transaction Throttling
Complex, Multi Data- Multiple Data Distribution
Source Integration Models – Free/Paid,
Public/Private
Multi-Protocol Support
(SOAP, REST) Security, Authentication and
Create Control Encryption
Managed 24 x 7 Global
Platform Availability
Out-of-the-box Integrate Manage Lifecycle Management and
Excel Integration Versioning
Optional integration
with leading CRM, MDM, Data Services Gateway for
enterprise apps & open consistent delivery and data
platforms management
On-ramp for Web 2.0 Operational/usage reporting,
monitoring and logging - with
intelligent alerting [15

16. Create – Accelerate Your Data Distribution with XML Web
Services from StrikeIron
› Leverage expertise of leading Commercial Web Services Developer
• StrikeIron Start™ - discovery consulting focusing on your goals, current state –
equips you for optimal path moving forward
› Multiple Data Sources Supported
• Your Existing Web Services APIs
• Raw Data
› Automated data collection and updates
› Multiple source data formats supported
• Proprietary APIs
• Other API Formats
• Application Servers/Software Installation in our data center
› Published as XML Web Services APIs
• Industry standards fully supported for ease of consumption
• Can be consumed as SOAP services
• Can be consumed as REST services
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17. Control – Secure, Controlled Distribution of Your Data
› All requests verified, metered, logged with StrikeIron-as-
proxy
› StrikeIron-provided administration, user management,
and transaction throttling
› Multiple authentication approaches - user/password,
license key and parameter/header based
› Multiple distribution models
• Private or Public
• Free or Paid
› Distribute your data via branded product
description/catalog pages
• Optionally include some of your services in the StrikeIron
Marketplace
› Maintain branding - domain redirect (data.yoursite.com)
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18. Manage – Comprehensive Capabilities for Reporting,
Monitoring, and Analysis of Consumer Usage
› Web Services Lifecycle Management
› Data Services Gateway ensures consistent delivery and data management
› Authentication
› Error Messaging
› Logging
› Etc
› Full monitoring/real-time usage dashboards available
• Services tested from multiple points around globe
• SMS, email, and text-to-voice landline alerting
› End-to-end Reporting
• By services, operations, and data usage
• By user, and user types
• By geographies
• Performance/Speed
• Paid versus non-paid usage
• Successful requests vs Unsuccessful
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19. Integrate – Third Party Application Integration
simplified with XML Web Services
› All services published via the Platform are easily
consumable from within multiple applications
• StrikeIron SOA Express Web services client for Excel
› Out-of-box point and click consuming of Web services within Excel
› Build template workbooks for business user consumption
• StrikeIron Web Services Analyzer
› Universal Web services client to assist developers in building
applications utilizing published Web services
• Hooks available into third party applications such as MS
Outlook, Salesforce.com, NetSuite, Microsoft CRM and
more
• Launch with Web 2.0 technology such as widgets,
gadgets, Flex, participate in various mashup IDEs
• Provide sample code languages such as Java, C#,
VB,NET, PHP, Perl and more
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20. Redundant, Scalable, and Managed Architecture
› On-demand/SaaS infrastructure hosted at SAS-70 Certified data
center
› Scalability is built into the architecture, so infrastructure can grow
as usage and needs grow
› Infrastructure is fully redundant and load balanced, including Web
servers, databases, and other power and hardware redundancy
› Domain expertise demonstrated by over 100 different services
across 30 different providers now visible and in use in 24x7
production environments by 1700+ customers
› Hundreds of thousands of paid transactions daily
› Five years+ of reliable, high-performance track record
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21. Build vs Buy Analysis
Required Software / $ Cost - Traditional On- $ Cost - StrikeIron On-
Delivery Approaches Premise Approach Demand Approach
Web Services Integration / Provisioning / 60K to 250K Provided with our on-demand infrastructure
Publishing Software
Web Services Run-Time Integration and 30K – 150K Provided with our on-demand infrastructure
Execution Engine Software
User Admin, Services Versioning 30K – 150K Provided with our on-demand infrastructure
Software
Metering, Monitoring, Reporting Software 40K – 200K Provided with our on-demand infrastructure
Checkout/Billing Software (if selling via 30K – 50K Provided with our on-demand infrastructure
StrikeIron Marketplace too)*
Cost of Integrating Software 30K - 70K N/A
On-Premise Hardware infrastructure 10K – 40K N/A (StrikeIron is SaaS/On-Demand)
Annualized Head-Count Cost (assume 2 180K – 250K N/A
to maintain)
Time To Market 12 - ? Months 30-60 Days
TOTAL COST 410K – 1.16M and beyond Starting at $3-5K+ per month
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22. Benefits of Working With StrikeIron
We turn your [blank] into Web
services, quickly and easily
StrikeIron has expertise in managing
data/service delivery infrastructure
Rapid new product development and open
new channels. Go live soon!
Approach is quicker, lower risk, more cost
effective for both providers and customers
Fast on-ramp to leverage Web 2.0, SAAS,
Cloud, and SOA technologies
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23. Contact Information
bob.brauer@strikeiron.com
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