1. ANALYSIS ON SUSTAINABILITY ISSUES AND OPERATIONAL
EFFECTIVENESS FOR ELECTRICAL INDUSTRIES
Shyam Ravindran M.Eng

2. Sustainability for Industry is defined as the pattern of growth which aims
in meeting the current requirement from the market, with an ability to
preserve and act for the future.
Survey made by Accenture and United
Nations global
compact revealed 93% of
the CEO’s in 93%
the Power industry feel SUSTAINABILITY
as a challenge

3. DEMANDING
CUSTOMERS
INFLUENCES…??
Rushing Investors Influences
Industry
???
Investor Customer

4. INFLUENCES…??
RED BLUE
OCEAN OCEAN
HOW
}
IMPORTANT IS
THE
KNOWLEDGE OF
SUSTAINABILITY
KNOWLEDGE
OF
SUSTAINABLITY
??
Complementing Blue ocean theory by not just finding
a solution for certain period of time, but having a
vision to make the industry survive with it.

5. HOW CAN THE COMPANIES SURVIVE??
SMART SOLUTIONS FOR INDUSTRIES &
MAKE THE WORLD A BETTER PLACE
VISION FOR THE RESARCH
WHY IS THIS IMPORTANT???

6. HOW CAN THE COMPANIES SURVIVE??
INFLUENCES…??
NEW ENTRANTS
GOVERMENT
POLICIES
COMPETITORS
INDUSTRY A MARKET
•Market with different segments
•Big black circle : space in the market taken by
the competitors, new entrants etc..
•Small black is the market segment of industry
A, and the industry is planning to grow to the
red in the next year and the influencing factors
are listed

7. ROAD AHEAD FOR
INNOVATION
Market
Global
&
development
Consumers
Technology Supply Chain
Economical
Industry Brand trust
Policies
INVESTORS DEMAND HIGH TRANSPARENCY!!
WHICH LEADS TO THE THREAT OF THE
COMPANY EVEN IN THE DEMANDING MARKET

8. THRIVE IN THE INCREASING GLOBAL
COMPETITION
GROW AND SURVIVE
MEET THE ENERGY DEMAND
WHY IS THIS IMPORTANT???

9. The research work will be mainly focused on setting up the priorities
in everyday operations of the industry, and include these challenges
as the strategy of the company and finding the most efficient
method to implement these ideas across the industry for the better
sustainability of the power industry.

10. RESOURCES:
1. United Nations Global compact Corporate website
2. Accenture corporate website
3. HBR’s 10 must reads on strategy; what is strategy? By Michael E. Porter
4. Mckinsey company website
http://www.mckinsey.com/locations/india/mckinseyonindia/pdf/environmenta
l_energy_sustainability_media.pdf
5. Infosys corporate website : Research on Sustainability
6. http://www.fmglobal.com/pdfs/ChainSupply.pdf
7. http://www.helio-international.org/
8. IBM corporate website
9. Blue Ocean strategy by W.Chan Kin and Renee Mouborgne
10. http://www.eei.org/ourissues/ElectricityGeneration/Documents/RenewEngy_br
och.pdf
11. World Energy Outlook Website
shyamravindran@live.com