1. The 5 most important trends in Email Marketing
1. Social Media
As social media’s influence continues to grow, businesses will need to integrate email
with social in order to survive. “The reality of ignoring Facebook because you think it’s a
fad is truly a mistake,” McDonald says. “It’s the future.” So, what can you do about it?
Consider adding social-media footers and icons to emails. Branch beyond the
newsletter by letting people “like” the content on Facebook, forward it to a friend, post it
to Facebook, or tweet it. And don’t forget to use social media to grow your email
database. For example, on Facebook, provide email opt-ins for existing customers (and
potential new ones). “Whenever and wherever possible, offer people the opportunity to
opt-in,” McDonald says. “You want to touch as many people in your channel as
possible.”
Takeaway #1: Promote following and sharing within all your email communication.
2. Mobile
Think about the last time you were waiting in line for something. Chances are that you
grabbed your mobile device and checked your email before you did anything else. “On
mobile devices, email is far and away the No. 1 activity of how consumers spend their
time,” McDonald says. “Email was made for mobile devices.” To capitalize on this trend,
email marketers need to design their content for multiple devices and mobile/touch
screens. This means being aware of: snippets of text, links that can be touched (rather
than moused over), and scalable fonts and images. Don’t just picture people reading
your email marketing pieces in front of their office desk. Imagine them waiting in
traffic, grabbing a spare moment or two at their children’s swim meets, traveling on
trains, says McDonald. In other words, picture them everywhere.
Takeaway #2: Design your email marketing pieces for people on the go.
3. The Evolving Inbox
Your email communications used to primarily fight with spam for attention in your
subscribers’ inbox. Now, however, your emails’ main battle is against all the other
vibrant content found in the inbox. That’s because, thanks to smart filters, consumers
now avoid spam altogether—and have their inbox prioritize their mail according to their
reading habits. If a consumer reads your stuff, your emails will start gaining a higher
priority in a person’s inbox. (And if they don’t, your emails will start being pushed to the
bottom of the list.) Plus, now with the inbox now becoming more unified—folks just

2. check one inbox for all their online messages—you’re also competing with the bits of
flotsam and jetsam from other channels, such as social messaging, chats, SMS, video,
RSS feeds, etc. Email marketers must now focus on producing relevant, engaging
content. “Relevance will be a requirement for emails,” McDonald says.
Takeaway #3: Make sure all your emails are relevant to the reader.
4. Humanization
Be a human, not just a brand. This means using faces and names in your
communication. It’s a friendlier, more social world out there, and people like to
communicate with other people. Engage with people through telling stories, educating
them (in a friendly, accessible tone), and even letting customers share their own
experiences with your brand and/or services.
Takeaway #4: Use personality to engage and education to sell.
5. Automation
“Think about email as becoming a dynamic content platform,” says McDonald.
Use marketing automation to create trigger-based programs to keep people engaged.
Set up pre- and post-purchase emails. Have emails set up for welcome campaigns, first
purchases, repeat purchases, re-engagement campaigns, etc. And when customer
purchase from you, do a cross-sell or up-sell by pulling in personalized content to offer
them recommendations. If you have this information, you need to put the technology
behind it to produce more engagement and sales.
Takeaway #5: Use technology to send emails more often but using fewer resources.
Valueleaf Services keeps in mind all of these essential tasks for your Email
Marketing Campaigns .They possess the technology, database and the experts to
carry out a targeted Email Campaign.
For more details logon to: http://www.valueleaf.com
Email: emarketing@valueleaf.com
Contact: +91 9900043675/08043595960