Web 2.0 For Business

Web 2.0 for Business Prepared by Wesley Shu Ph.D. University of Arizona

X 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumers have unlimited options

Consumers are avoiding advertising Pop-up Blocker

Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web 1.0 ,[object Object],[object Object],[object Object]

Web 2.0 – three facets ,[object Object],[object Object],[object Object]

Web 2.0 Design Customers want a rich user experience

Web 2.0 Open Source If you want to get, you gotta give

Web 2.0 Communication Who will host the conversation?

Social Media put Consumers in Control of the conversation Every consumer is…

Key point of X 2.0 – Mass Collaboration ,[object Object],[object Object]

Importance of Social Networking ,[object Object],[object Object],[object Object],[object Object]

Importance of Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of Social Networking ,[object Object]

Strong Tie and Weak Tie ,[object Object],[object Object]

Strong Tie and Weak Tie ,[object Object],[object Object],[object Object],[object Object]

Strong Tie and Weak Tie ,[object Object],[object Object],[object Object]

Problems of Strong and Potential Ties ,[object Object],[object Object],[object Object],[object Object]

Ties as Bridges – Six-Degree Separation

Ties as Bridges ,[object Object],[object Object],[object Object],A B C D ?

Facebook As “Gatekeeper” ,[object Object],[object Object],[object Object],[object Object]

Facebook As Weak Tie ,[object Object],[object Object],[object Object],[object Object]

Facebook Company Case ,[object Object]

Web 2.0 Social Networking Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging for Social Networking ,[object Object],[object Object]

Blogging for Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Extension of Web 2.0 ,[object Object]

Empfohlen