Here's how Dara's Dhaba, a theme restaurant on the outskirts of Mumbai leveraged Social Media to create brand awareness thus increasing footfalls from existing and new customers.
2. Objectives
Create a positive buzz of the brand in the online space
Drive more footfalls to its venue
Engage its existing & loyal customers on Social Media to share
their experience s
Encourage feedback / suggestions with the brand
3. Challenges
Been located on the Western Express Highway outside the city limits,
driving new customers from the city to the venue.
Google search did not fetch much results, not much talked / discussed
4. Our Plan
Footfalls
To Fans
Content to connect
Engagement
Share Recipes
Fans to
Footfalls
6. How we Executed
From 1st June 2011 – 15th Nov 2011
Daily 2 updates with a mix of Humor,
Bollywood, Food and Current News
For Dara’s Dhaba facebook page.
Foodle on Contest
From 1st Sep to 1st Oct
Fans increased: 2394
Participants: 182
15. Results
Blog Stats
A total of 13 recipe blog posts got more than 6000 views
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June July August September October November
YouTube channel had 4 videos with a total of 2106 views