1. Adorno and Hebdige

2. ADORNO
Adorno argued that capitalism fed people with
products of a 'culture industry' which he believed
is the opposite of 'true art'. False needs are
cultivated in people by the culture industries.
These needs are both created and satisfied by the
capitalist system which replace people's actual
true needs. This particular true and relevant in the
music industry. Music products are commodities
to be sold to an audience who believe they are
consuming actual emotion. Products of culture
industry may be emotional or apparently moving
but Adorno suggests this is purely cathartic.

3. HEBDIGE
However, Hebdige provides an opposing argument.
He argues that consumption is an active choice
made by the audience and particular needs
differs according to audience's social and ideological
construction. Furthermore, he believes that
audiences are free to resist power of large
companies by ignoring or finding alternatives. This
then results to the audience making their own
content and construct themselves as separate from
the mainstream culture thus creating subcultures.
Big companies will then tailor their products for
subcultures and wider audiences which then results
in the audience deciding to accept these products or
resist further.