6. Market research involves collection, recording and
making sense of all the available information which
will help business unit understand in market.
7. Here are some of the questions which Market
Researcher set out to answer of the certain questions
like:
What does the consumer wants?
Where does the product sell best?
How can it be taken to the consumers?
Why do they want/need it?
How is market modernizing?
8. Use of most advanced technology.
Use V12 engine.
Advance dashboard.
Fuel efficient car.
Top speed indeed needed by the young generation
Introduced with a new revolutionary breaking system.
13. • Sources of fund
Equity Shares
o These shares are mostly distributed to collect fund. They
are the promoters of the company. Almost 50% of the
required capital has borrowed from such shares.
Preference shares
o They just invest in company to get safety and good
return. So not more than 25% of the fund is taken up
from preference shares.
14. Debentures
o They are the creditors of the company. They has give the
money to the company in the form of loan. They just
need return in form of interest, so maximum 15% fund
we have taken from such members.
Bank Loan
o In future, if we need money for certain contingencies
than in order to approach bank, there must be good
relation with bank, which is possible through bank loan
and daily transaction with bank. So we approach to bank
for remaining funds.
15. Funds are distributed to the various department
according to the need of the finance to the
departments.
Capital is mostly used by Purchasing department. This
department needs money to purchase Raw Materials
and supply to production department.
16. Funds are required to:
o Purchase raw materials.
o Advertising and Publicity.
o Transport facilities
o Give salaries to employees and make payment to
labours.
18. We are in search of an active, energetic & dynamic
agent with well established contacts with buyer in the
state to sell our most advanced & modern car with
different features.
19. 1. Body of the car
2. Mileage
3. Speed
4. Remote Control (Sensor)
5. Smokeless (Eco. friendly)
6. Combi-breaking System
20. Customer preference & race discrimination is to be
done according to customers need.
Use Audio-visual methods to reel in customers
Test drive with our customers
21. Total cot of Sales
Total sells price
Disc allowed
Profit