1. ALIBABA.COM
By:- Shubham Banthiya
Shubham Thakkar
Anshul Maheshwari
Rohit Bagmar

2. 2
World‘s largest e-commerce marketplace
434 M
42 M
1 bn
$485bn
+10 M
GMV
(full fiscal year 2016)
PACKAGES DAILY
ACTIVE SELLERS
ACTIVE BUYERS
(427M mobile)
PRODUCTS & SERVICES LISTINGS
On March 21st, 2016…
RMB 3 trillion
milestone

3. And being completely digitalized
=
563
+200
million
smartphone
users in China
& India
14

4. The power of WeChat
16
As China Has a ban on Facebook YouTube Whatsapp google so
only option for marketing is by WeChat

5. Single Day: the largest shopping festival in
the world
$14.4 bn GMV in 1 day
70% through mobile
16,000 international brands
(33%)
$2 bn in 8 minutes
140,000 transactions per
second during the high
moment
467 M deliveries
5

6. CASE STUDY

7. STRATEGY
Social Media
Promotion

8. BIGGEST
Sale
Annually,
only ONE DAY
#Mydouble11 Fightting!

9. SOCIAL MEDIA BUZZ
“Is 11.11 really cheaper?”
“Reveal” the real sale
“What should we buy on
11/11?”
Recommendation lists went
viral
Mysterious Gifts

10. PROMOTION someone won ¥100
bonus money after
filling ¥300
 First, dig holes
in users’
pockets
 Win bonus for
filling Alipay
Accounts
“It’s stupid to put your money in your savings account. Even though the
chance to win the bonus is really small due to the large volume of
accounts, there is nothing to lose if you don’t win one. ”

11. PROMOTION
Hourly Sec-kill Product
Over 90% off
Samsung 4G memory card ¥1.9 = 30cents

12. RESULTS
Sold $9.3billion,
42.6% were payed by
mobile devices.
Broke two Guinness
World records
Most (1,894,867) mobile phones sold in
a single online platform in 24 hours
Highest online retail sales ($9.3 billion)
in 24 hours in a single company
Heavenly Cat
Money Cat

13. Business Model
 China's e-commerce market is dominated by Alibaba. Though the company operates through a
unique combination of business models
 Alibaba acts as a middleman between buyers and sellers online and facilitates the sale of goods
between the two parties through its extensive network of websites.
 The largest site, Taobao, operates as a fee-free marketplace where neither sellers nor buyers are
assessed a fee for completing transactions. Rather, the nearly 7 million active sellers on Taobao
pay to rank higher on the site's internal search engine, generating advertising revenue for Alibaba
that resembles Google's core business model.

14. Comparison of Singles day with Black Friday
and Cyber Monday
2016 comparison
Singles Day $20.0 Bn
Cyber Monday $ 3.39 Bn
Black Friday $ 3.34 Bn

15. ALIBABA in India

16. ALIBABA.COM

18. Alibaba.com App for B to B

20. Market Trends and Online Seminar

21. Training Center and Success Stories

22. Digital ALIBABA

23. Facebook

26. Thank You….