1. shu@minju.biz
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2. © 2008 Monju Consulting 2 2

3. ! 2007 1-12 7 0,191
101.1
! 2.6 94.8
96.0 95.8 99.1
! 110.8
! 124.4
© 2008 Monju Consulting 3 3

4. 2001
2006
© 2008 Monju Consulting 4 4

5. 
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

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6. !
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!
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
© 2008 Monju Consulting 6 6

7. !
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!
! Yahoo! Google
!
!
!
© 2008 Monju Consulting 7 7

8. © 2008 Monju Consulting 8 8

9. !
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© 2008 Monju Consulting 9 9

10. !
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© 2008 Monju Consulting 10 10

11. !
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© 2008 Monju Consulting 11 11

12. !
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© 2008 Monju Consulting 12 12

13. !
!




© 2008 Monju Consulting 13 13

14. !
! WEB2.0
!
!
!
© 2008 Monju Consulting 14 14

15. !
 1

!


!
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
© 2008 Monju Consulting 15 15

16. !

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 GRP
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© 2008 Monju Consulting 16 16

17. !
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!
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!

 360
© 2008 Monju Consulting 17 17

18. !
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!
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© 2008 Monju Consulting 18 18

19. !
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!
 β
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!
 GRP


© 2008 Monju Consulting 19 19

20. !
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
© 2008 Monju Consulting 20 20

21. 
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
 →
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22. !
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! 1 24
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© 2008 Monju Consulting 22 22

23. !
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© 2008 Monju Consulting 23 23

24. !
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© 2008 Monju Consulting 24 24

25. © 2008 Monju Consulting 25 25

27. !
Yahoo!
© 2008 Monju Consulting 27 27

28. !
© 2008 Monju Consulting 28 28

29. !
○○
!
 So-net


 Wii G for Wii
 Spider zero
© 2008 Monju Consulting 29 29

30. Wii
Spider zero
© 2008 Monju Consulting 30 30

31. ! Analog → Digital ?
! Announcement → Dialogue
© 2008 Monju Consulting 31 31

32. 


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33. !
!
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!
!
! YouTube
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!
© 2008 Monju Consulting 33 33

34. !
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
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© 2008 Monju Consulting 34 34

35. !
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!
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© 2008 Monju Consulting 35 35

36. ! Why :
! Who :
! What :
! Where :
! When :
! How :
! How many :
© 2008 Monju Consulting 36 36

37. !
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© 2008 Monju Consulting 37 37

38. !
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!
© 2008 Monju Consulting 38 38

39. 5
39

40. !
TV
twitter
© 2008 Monju Consulting 40 40

41. !
etc.
WEB
© 2008 Monju Consulting 41 41

42. © 2008 Monju Consulting 42 42

43. ! BtoC
CtoC
© 2008 Monju Consulting 43 43

44. © 2008 Monju Consulting 44 44

45. !
! YouTube
!
!
! CM
!
!
!
!
© 2008 Monju Consulting 45 45