2.  Imagine a world without the internet or digital
technology.
 How would you get to hear music?
 How did audiences access music in the past?

3. Built in
speaker
Wind up
handle
Records, easily breakable only played for 4 mins

7. What did cassettes do for
music?

8. And the ability to record your favourite
music. Mix tapes & compilations, as well as
your own music.

12.  What does ‘MP3 stand
for?

13.  Compressed audio format developed by the Moving Picture
Experts Group; uses "Layer 3" audio compression;
commonly used to store music files and audiobooks on a
hard drive; may provide near-CD quality sound (stereo, 16-
bit) in a file roughly 1/10 the size of a .WAV or .AIF file.
 The quality of an MP3 file depends largely on the bit rate
used for compression. Common bit rates are 128, 160, 192,
and 256 kbps. Higher bit rates result in higher quality files
that also require more disk space.
 MP3 files are supported by most portable music players,
such as the Apple iPod and Microsoft Zune. They can also
be played on the Amazon Kindle. Symbian OS mobile
phones can play MP3 files using the UltraMP3 program.

14.  Time line of apple products

16.  ‘The proliferation of the digital media has
manifest itself in a music scene that is
increasingly fragmented.
 This represents a considerable shift since the
1980s, when magazines like Smash Hits
regularly sold in excess of half a million copies
an issue and indeed the magazine closed in
2006, with sales having shrunk to less than
100,000’.

17.  There is now more choice for audiences but the
institutions are suffering.
 (the print magazines are no longer so popular,
particularly with younger audiences.

18.  . Although the 21st century has seen many
magazines marginalised by the Internet and
other digital media, this has resulted in the
streamlining and increased specialisation of
magazine publishing.

19.  Music magazines in the Noughties were
increasingly niche marketed at very specific
sub cultural demographics, with very specific
strategies for listening.
 (like Q and Kerrang!)

20.  •How do bands use the internet to promote
themselves in the digital age?
 •How do you think the record industry has
changed over the last ten years?
 •How has the music press accommodated the
changes to the way in which people listen to
music

21.  Look at OK GO video
 The Gorilliz
 The Arctic Monkeys.