1. Empowering the Web with WordPress!
rtCamp is a WordPress services company who apart from serving its
client-base, keeps contributing back in open-source with useful themes,
plugins and some more stuff.
WordPress, BuddyPress, bbPress themes/plugins/customization. Just love
developing in *Press family... ;-)
BOOTSTRAPPED
STORY!
HUMBLE GOALS 
MARKETING ASPECT
WHY RTCAMP :O
SHRUTI SINGHAL
Singhalshruti1712@gmail.co
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2. rtCamp Bootstrapped Story
rtCamp stands for Round Table Camp. Round Table as in no cubicles, you can
walk over and talk.
The word Camp gives the flavor of the work-culture; that the people aren’t afraid
to push a few boundaries or try something new.Everyone is a hands-on contributor
and feels comfortable sharing ideas and opinions.
“I am at Camp!”

3. technology+ data analytics + marketing
= rtCamp
How did this happen? :o
FOCUS MATTERS
- Instead of making a comprehensive khichdi, make a delicious sandwich
USABILITY AND USER ONBOARDING AS PARAMOUNT
- nobody gives fucks to the new fangled, complicated software! Make it usable, even
if it means cutting down on features.
DON’T CODE IN ISOLATION
- Involve potential users. They know their pains!!

4. What rtCamp is doing??
rtCamp helps you make your WORDPRESS experience better!
Presales consulting
Project management
Requirement alanysis
Design, development

5. Requirement alanysis
Design, development
Quality assurance

6. Focus on four aspects:
- Customer feedback
o Being close to them and rapidly iterating on their feedback
- Product
o Absolutely high software and design standards
- Inbound (content) marketing
o Why pay for marketing when you can become thought leaders in your
space for free.
- Customer service
o Not just solving the queries, but delighting them. “customer happiness
engineer”.

7. at rtCamp!!
Ask me my fondest childhood memory and it would be an evening by my
six-year-old self on the garden swing when I noticed a cloud drifting by
and thought it was the earth's rotation. Not my fault. I was observant,
imaginative, thoughtful, patient and curious. Still am. I see a rhythm in
all the scheming that compels a customer to make a purchase.
From the days of my inception into Operational Research during my
graduation, I have always found the idea of being a marketing guru
extremely intriguing and interesting. The very fact that my field of work
is changed completely with every new project, starting afresh with a new
arena of exploration each time has defiantly pushed my inclination
towards being into marketing further.
A pessimist sees the glass half empty; an optimist sees the glass half full
but a marketing guru might think about re-sizing the glass!

8. I am fun, hard-working, has a formidable sense of humour, will work ridiculously long
hours, can be serious when the need arises, am compelled to make random pop culture
references..and believe in the force! I enjoy working under pressure and I believe I have
what it takes to make it big in the world of marketing.
As Russell Peters puts it “Where a normal human stops thinking, we humourous people
start.”, I guess the phrase fits me perfectly.
Painting and music is where my passion lies; change and growth is what I strive for. I hate
cubicles, I love open spaces. Meet me, teach me. I’m always open for criticism, though
I’m a very sore loser. I guess I won’t convince you why me, I’d just say try me.