1. Dec 10, 2010
Audi India approaches year end with record sales
Registers remarkable growth of 153 percent in November 2010
y Vehicle sales in November 2010 stood at 256
y Audi clocks record sale of 2,791cars (Jan Nov 2010)
y Growth of 80 percent over Jan Nov 2009
y AUDI AG breaks 2008 sales record already in first eleven months with worldwide sales of
1,003,900 cars (Jan-Nov 2010)
y AUDI AG sets a sales target of 1,080,000 cars for 2010
Mumbai: Audi, the German luxury car manufacturer, continued its remarkable
performance in India. Having already surpassed 2009 annual sales, the company has
clocked sales of 256 cars in November this year, with a 153 percent growth over November
2009 sales (101 cars). The company has sold 2,791 cars from January ± November 2010,
recording a growth of 80 percent over the same period in 2009 (1,550 cars, January ±
November 2009).
³Given our outstanding performance in the first eleven months of the year, we are confident that
the month of December will help Audi India finish the year strongly, exceeding our expectations
yet again. We attribute this success to our customers as well as our business partners who truly
appreciate our luxurious sporty design and progressive cutting edge technology. We are
confident that we will further this positive trend in 2011 with the opening of our new showrooms
in Delhi and Chennai early next year. We will also continue to enhance our product line with the
launch of our flagship ± the Audi A8 L and the all new super sports car Audi R8, equipped with
the powerful V10 engine´, said Michael Perschke, Head ± Audi India.
Globally, AUDI AG has already broken its 2008 sales record in the first eleven months of this
year. Between January and November 2010 the brand sold around 1,003,900 cars, beating the
sales figures of the previous best year in the company¶s history (1,003,469 cars in 2008).
Compared with the same period in 2009, sales figures were up 15.3 percent. This upturn was
driven by high growth rates in China and the brand¶s growing success in the United States. Audi
continues to hold its No.1 position in China & Europe and retain its market leadership in the
SUV segment in India.
The Audi model range in India includes Audi A4, Audi A6, Audi Q5, Audi Q7, Audi TT and the
super sports car Audi R8. The entire Audi model range is available across the country: in
Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi,
Kolkata, Ludhiana, Mumbai West and Pune. Further developments include Surat, Mumbai
South, Coimbatore, Indore and Lucknow.

2. About Audi India
Audi - the German luxury car manufacturer
As a manufacturer of high-quality and innovative luxury cars, Audi is one of the world¶s leading
premium brands and is among the most admired on the world market. The basis of its success
comprises pioneering concepts in the domains of advanced technology and design.
Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its
products on the Indian market.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a
Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-
term statement in the country with ambitious growths plans. Audi¶s goal is to become the leading
automobile luxury brand in the Indian market in the next few years.
The Audi India strategy encompasses significant investments in branding, marketing, exclusive
dealerships and after sales service for the upcoming years.
At present, Audi is assembling the Audi A6 and the Audi A4 for the Indian market in
Aurangabad.
Audi Corporate Sales
Welcome to our Corporate Sales section. If you have any queries please get in touch with our
Corporate Sales team at your nearest Audi Dealership.
Audi Ahmedabad
Phone: (0) 9998600030
Mobile: (0) 9998720002
Email: info@audiahmedabad.com
Audi Bangalore
Phone: (080) 2852 1548
Mobile: (0) 9740031203
Email: info@audibangalore.in
Audi Chandigarh
Phone: (0172) 3068911
Mobile: (0) 9876429103
Email: info@audichandigarh.in
Audi Chennai
Phone: (044) 32428699
Mobile: (0) 9500045511
Email: info@audichennai.in

3. Audi Delhi
Phone: (011) 4600 7300
Mobile: (0) 9999917415
Email: info@audidelhi.net
Audi Gurgaon
Phone: (0124) 451 0200
Mobile: (0) 9650000006
Email: info@audigurgaon.in
Audi Hyderabad
Phone: (040) 2332 4545
Mobile: (0) 9959700007
Email: sales@audihyderabad.in
Audi Kochi
Phone: (0484) 4147777
Mobile: (0) 9249412345
Email: info@audikochi.in
Audi Kolkata
Phone: (033) 40033966
Mobile: (0) 9903311111
Email: info@audikolkata.com
Audi Ludhiana
Phone: (0161) 5049999
Mobile: (0) 9915094488
Audi Mumbai West
Mobile: (0) 9004077777
Email: info@audimumbaiwest.in
Audi Pune
Phone: (020) 41004747
Mobile: (0) 9922000626
Email: info@audipune.in
y

4. AUDI AG
AUDI AG develops and produces luxury cars and sold worldwide a total of 1,003,000 cars in 2008 and
thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and
Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India
saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October
2008. The company is active in more than 100 markets worldwide. AUDI AG s wholly owned subsidiaries
include Automobili Lamborghini Holding S.p.A. in Sant Agata Bolognese (Italy) and Quattro GmbH in
Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The
brand with the four rings invests more than 2 billion each year in order to sustain the company s
technological lead embodied in its VorsprungdurchTechnik slogan. Audi plans to significantly increase
the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in
2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after
the Latin translation of his surname ( hark! ).
Audi plans second shift at India plant
NEW DELHI: German luxury carmaker Audi plans to churn out more from its existing plant in India
through a second production shift as it aims to more than double its sales by 2015, a top company
executive said.
The third-largest player in the Indian luxury car market may start second shift at its factory in
Aurangabad to take the production to 3,000 units by next year from 2000 units at present. It has already
surpassed last year s total sales of 1,658 cars by selling 1,876 cars in the first eight months of this year
and is targeting to end 2010 with sales of 2,700 cars.
Michael Perschke who heads Indian operations of Audi said the brand is not desperately chasing bigger
rivals BMW and Mercedes. We would prefer to be the most aspirational brand rather than a market
leader in volumes. We were the last to enter India, but the growth has been faster than expectations,
he said.
The luxury carmaker aims to sell over 6,000 cars in India by 2015, by when the segment is expected to
more than double to over 20,000 units a year. The company plans to launch the next generation of its
flagship sedan A8 by the year-end and has initiated a market study for its luxury A7 sedan. Audi is
looking to extend its product lineup and may import some new cars including a fresh sports utility
vehicle(SUV)for India, as the market is gradually shifting towards bigger vehicles. It assembles sedans, A4
and A6, at its Aurangabad facility and taking a cue from spiralling sales for SUVs had started assembling
its compact SUV, the Q5, from July. Local assembly allows a firm to price its products more aggressively
and attract consumers.

5. The Indian luxury car market is dominated by BMW and Mercedes. BMW displaced Mercedes-Benz as
the top seller in the segment in 2009 only to see its German rival snatch back the top slot in the first
seven months of this year. Besides Audi, Volkswagen and Porsche are also key players in the segment
that grew 26% to 12,950 units for the year ended March 2010. Several new players including Tata
Motors owned Jaguar and Land Rover entered the market last year and other global marquees like the
Toyota Lexus, Aston Martin and Ferrari are also eyeing India.
Audi India is the wholly owned subsidiary of German automobile manufacturer Audi. Audi's main
competitors in the Luxury vehicles segment in the Indian Automobile Industry are Mercedes-Benz,
BMW, Jaguar, Bentley and Volvo.
History
Audi has been selling Luxury cars in India since 2004, however the Audi India was established in March
2007 as a division of Volkswagen Group Sales India[1].
Manufacturing
Audi India uses koda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to
assemble the Audi A4 and Audi A6 models locally.
Manufactured/assembled locally
y Audi A4 (1.8, 2.0, 3.2 V6 petrol and 2.0 TDI and 3.0 TDI diesel)
y Audi A6 (2.8, 3.0 petrol and 2.7 and 3.0 TDI diesels)
y Audi Q5 (2.0 petrol and 3.0 diesel).
Imported
y Audi A8
y Audi TT (3.2 FSI V6 only)
y Audi R8
y Audi Q7 (3.0 and 4.2 diesels)
Sales and service network
Audi India currently has 13 dealerships in 10 states and 2 Union territories of India[2].

6. Sales performance
Audi India sold 1,658 vehicles in the year 2009 compared to 1,050 vehicles in 2008 and registered an
increase of 58% in sales growth[3].
Currently Audioffers a range of models in the country which includes Audi A4
, Audi A6, Audi Q5, Audi Q7
, Audi TT and the super sports car Audi R8.
Audi eyes no.1 position by 2015 in India
German luxury auto maker Audi is drawing up severe plans to pip BMW and Mercedes Benz to
be number one by 2015.
The company wants to see sales triple in India by then.
AUDI AG board member Peter Schwarzenbauer -
By 2015, we aim to become number 1 in India. We have told our team in India to work towards
that aim. Our efforts, for brand building and developing dealerships for deeper market
penetration, are geared towards that.
Audi finished third last year in sales (1,685 units) behind BMW and Mercedes Benz. It plans to
capture the flag by not only expanding its model range but also dealerships, from 12 at present to
18 by end of next year. It is looking to start operations in Jaipur, Ludhiana, Kolkata, Nagpur,
Lucknow and Coimbatore.
Seeing the level of demand for premium SUVs in the country, Audi will begin assembling the
Q5 in the Aurangabad plant by the middle of this year. At present only A4 and A6 are being put
together in the country.

7. Audi plans small car for India , aims No. 1 in India lux segment
Luxury carmaker Audi¶s small car A1 is likely to hit the Indian roads by 2011. The smallest and
the least expensive hatchback from the Audi stable, unveiled in the just concluded Geneva Motor
Show, will first be launched in Europe this August. It is expected to be priced around ¼16,000
(about Rs 9.8 lakh).
The Indian launch could be by the end of 2011 or in 2012. In India, compared to other markets,
the small car segment is extremely big. This is quite developed, compared to the high-end where
we see demand still very small. But, on the lower end, there is a huge potential and A1 could be
a major boost.
The sporty premium compact car A1, which comes with turbo charged 1.2 and 1.4 litre petrol
engines and 1.6 litre common rail diesel engine, plus a start-stop system, is globally pitched
against BMW Mini and Alfa Romeo Mito.
Audi also unveiled A1 s electric version, the A1 e-tron, at the Geneva show. Top company
executives said it would be launched by 2014-15.
The premium small car may not come at a small price in India. A1 s pricing in India could turn
out to be a challenge for Audi as completely-built units attract 110 per cent customs duty. Audi is
finding the premium compact segment in India is evolving itself into a niche segment which
could augur well for its India plans.
Audi is eying numerouno position in Indian market by 2015
German luxury auto maker Audi is planning to beat rivals BMW and Mercedes to acquire the
numerouno position in the Indian premium car market in the next five years, tripling its sales in
the country by then.
Audi stood at number three position in India in 2009 with BMW and Mercedes occupying the
first and second ranks respectively in the luxury car segment in the country. Audi is also
targeting sale of about 5,000 units in India by 2015, up from 1,658 units in 2009.
It also plans to significantly increase the number of its dealerships from 12 currently to 18 by
next year. The new dealerships are lined up at Jaipur, Ludhiana, Kolkata, Nagpur, Lucknow and
Coimbatore.
The company will also start assembling its compact SUV Q5 in India by the middle of this year
at the Aurangabad plant

8. Audi eyes No. 1 slot in India
German luxury auto maker Audi is planning to beat rivals BMW and Mercedes to acquire the
numerouno position in the Indian premium car market in the next five years, tripling its sales in
the country by then.
"By 2015, we aim to become number 1 in India. We have told our team in India to work towards
that aim. Our efforts, for brand building and developing dealerships for deeper market
penetration, are geared towards that," AUDI AG board member Peter Schwarzenbauer said.
Audi stood at number three position in India in 2009 with BMW and Mercedes occupying the
first and second ranks respectively in the luxury car segment in the country.
Audi is also targeting sale of about 5,000 units in India by 2015, up from 1,658 units in 2009.
It also plans to significantly increase the number of its dealerships from 12 currently to 18 by
next year. The new dealerships are lined up at Jaipur, Ludhiana, Kolkata, Nagpur, Lucknow and
Coimbatore.
The company will also start assembling its compact SUV Q5 in India by the middle of this year
at the Aurangabad plant of Volkswagen Groups firm Skoda. It at present, assembles its sedans
A4 and A6 in the country.
BMW sold 3,619 cars in 2009 while Mercedes sales stood at 3,247 units last year.
BMW races past Mercedes; sells 5,345 units from January to November
2010 |
BMW India has managed to outperform competitor Mercedes-Benz yet again, by selling 5,345 units in
the January-November period of 2010. Mercedes-Benz sold 5,109 units in the same period. According to
data released by the Society of Indian Automobile Manufacturers (SIAM), BMW s sales in the first eleven
months of 2010 grew by 60.17 percent over sales in the corresponding period last year. Mercedes
posted an even most impressive growth of 75.27 percent, but could not match BMW s volumes.
Audi, the third big luxury car company in the country, too, saw a growth of 70.4 percent in the Jan-Nov
2010 period, with a total sales figure of 2,803 units, compared to 1,645 units in Jan-Nov 2009.
Mercedes-Benz India CEO, WilfriedAulbur, told mediapersons recently that the company s focus was not
on being number one, but on profitable growth and customer relationship. Auto industry analysts say
that with the year about to come to end, Mercedes is no longer expected to surpass BMW India s sales.