Corporate Overview Synverse is next generation global IT solution services provider driven by innovation, solution accelerators, and industry best practices & methodologies with core focus/service contribution in enterprise integration, customer management, web engineering and collaboration solutions. Synverse differentiates with other market players by virtue of its unique business, solution and technology accelerator frameworks. This enables our customers with aggressive time to market at a lower total cost of ownership, without compromising on the quality of service and delivery, thereby providing their business with ammunition in order to achieve the competitive edge, improve customer service & achieve operational efficiencies leading to an increase in both revenue & market share. Our solutions are delivered onsite, or with an onsite-offshore blend through our offshore development centers in Hyderabad, India. We are focused on the following industry verticals: Communications & Media Retail & Distribution Life Sciences & Healthcare Finance & Banking Our unique combination of solution frameworks, methodologies & our workforce takes our customers’ global delivery of IT solutions to pinnacle. The customers not only benefit from our methodology tailored for various IT projects but can also leverage our core frameworks which are across industry verticals and technologies in order to attain cost reduction, implementing industry best practice and faster time-to-market. In enterprise integration space, our enterprise integration solutions team makes implementation and development of complex integration systems simple by relying on enterprise messaging, service oriented architecture (SOA), enterprise service bus (ESB), business process management, complex event processing, governance and all other different kinds of integration technologies. These along with our frameworks accelerate the speed of development and reduce implementation time. Our mission is to be technology innovation leader in the market and provide continuous value to our customer through our services combined with our solutions and business frameworks. Synverse continues to invest in developing frameworks to ensure any gap whether it is in technology or process is addressed and that value-added service to customer is always there.

1. Synverse Corporate Overview
2010
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2. Synverse Company Overview 2
Synverse is a next generation global IT services provider based on VALUE BASED PROFESSIONAL SERVICES driven by innovative delivery
models around Managed Services and SaaS. The models are underpinned with industry BEST PRACTICES & METHODOLOGIES with key focus
on ENTERPRISE APPLICATION & INTEGRATION, INFRASTRUCTURE MANAGEMENT, WEB ENGINEERING & COLLABORATION solutions.
Quick Facts UK Headquartered | INDIA Global Delivery Centre
– Global Presence
– Strong Customer Base
– Based on best practices of remote
delivery
– Key Partnerships with technology
companies and for geographical reach
– Synverse Accelerators innovated and
developed
– Pioneer In Providing Cost Effective
Business Solutions
– Core Focus Managed Services, SaaS
and Cloud Services
Service Offerings
Consulting Enterprise Web Technology
Services Application Engineering Infrastructure
Solution Management
Enterprise Quality
Business Analysis & ISO 9001:2008 Certified Organisation
Integration Testing
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3. Synverse Value Proposition: Three Strategic Pillars 3
Our Service model leverages the best practices of global delivery, eliminates inefficiencies, and drives significant
value because of proximity and tight integration
Cost-optimization Expertise Process
Highly efficient software Deep technology High level focus on
development factories in
competencies with focus on collaboration process drive
Hyderabad reduces total cost
(TCO), risk new technologies agility and flexibility
Tightly integrated PDLC expertise for custom Service operations based on
development model improves applications development and “lean”, 6 sigma, ISO principles
productivity support creates consistent quality
Significant focus on Strong recruitment and Integrated leadership and
automation and tools reduce training platform creates delivery ensures effective
headcount needs scalability alignment with business
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4. Service capabilities across IT and Product lifecycle ensures long 4
term value creation
IT and Engineering
Support Services Advisory Services
Services
• L1-L3 support • Architecture design
• 24x7 technical support • Business process
center in Hyderabad • Analytics
• Strong knowledge base • Sourcing strategies
• Business Intelligence and • Part time advisory
Analytics consultants and technical
leadership on-tap
Expertise across the ITIL compliant technical
Deep experience in
development lifecycle support competencies and
technology consulting
(aligned with product/IT) processes
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5. Service Portfolio 5
Service Lines Services
Consulting & • Enterprise Architecture
Program Management • IT Process Consulting
• Program Management
Application Services
Custom Applications • Java, Microsoft, Oracle, Mainframe
Web Technologies and Engineering • Web, Open Source, RIA
Enterprise Applications • CRM, Integration/EAI, BPM
Emerging Technologies • Enterprise 2.0, Social Media, Enterprise Mobility
Business Intelligence & Information • Enterprise DW
Management • ETL, Data Management
• Reporting and Analytics
Testing Services • Testing Center of Excellence
• Testing as a Service
Infrastructure Management • Service Desk (L1, L2)
• 24x7 Sys Admin, DBA
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6. Telco Services from Conceptualization to Value Realization 6
Systems Integration
• Core Experience in BSS
•Emerging Markets • Enterprise Architecture
New Launch
•New Services launch • COTS Implementation
•Virtual Operators
• Platform development
•Convergence
Managed Services & Support
Business •Re-systemization and legacy
Transformation modernization • Platform Support
• Applications management
• Business Process Outsourcing
•Application & Environment: Support,
Managed Services Management & Deployment • Technical Support & Monitoring
& Support
Professional Services
• Implementation and Delivery Support
• Integration Configuration & Maintenance
• Systems Monitoring Production Support
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7. Investment in key competencies creates a strategic platform for 7
accelerated growth
Services Platforms
• Product Engineering • Software as a Service
• Independent Testing • Mobility and Social Networking
• Professional Services and Support • Portals
• Business Intelligence • Client/Server
• IT Lifecycle Support
Technologies Processes and Tools
• Java/J2EE • Product Lifecycle Management
• Microsoft • Project Portfolio Management
• LAMP-R (Linux, Apache, MySQL, PHP, Ruby) • Test Management and Automation
• Adobe • Release Management
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8. Synverse Implementation Methodolgy 8
Synverse Implementation Methodology is a combination of our experience and industry best practices.
Each stage of the methodology has templates and example scenarios which are demonstrable
Project & Program Management
Release Management
Stage1 Stage2 Stage3 Stage4 Stage5
Develop Transition
Idea Business Solution Quality & Post Live
Concept & Development To
Initiaton Analysis Design Testing Support
Feasibility Operations
Change and Defect Management
Version Control and Build Management
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9. Strong Solution Assets being developed in Synverse Labs 9
Synverse Accelerators: Innovation, Frameworks & Methodologies
Catalysts
B+ S+
Business Accelerators
T+
Solution Accelerators Technology Accelerators
Methodologies, Processes & OOTB Business Processes & Application Frameworks &
Best Practices Configurable Code Packs Business Operation Matrices
• Open Source Foundation • Monitor Enterprise • Pre baked frameworks • Collaboration-based
• Synverse Implementation to boost development
Methodologies - SIM • CMS Driven Layout & Applications Test Management
Content • Manage SOA based ESB • Integrated Error System
• Synverse Enterprise Handler and logging
Application - SEA • Dynamic Workflow Engine infrastructure
framework
• Enterprise 2.0 features
• SOA Based Integration • Debug & Test E2E
• Migration framework • Stunning Metrics &
Business Processes Dashboards
• Order Registration (Automated) which eases migration
from one version to • Enabled out-of-box 3rd
another party integrations
Optimised Offshore Leverage Expert Consulting
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10. State of the Art Infrastructure for Operations and 10
Collaboration
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11. State of Art Infrastructure Backbone 11
 Headquartered in Maidenhead, UK
 Development Centre Total Office Area: 10,000 sq. ft facility (Hyderabad, India)
 Hardware Infrastructure: 100+ workstations for software development, testing and support
facilities.
 Internet Connectivity: Dedicated leased line for all our development facility supported by a
backup broadband.
 Dedicated Servers for application Hosting, Testing and Client presentation
 Communication Infrastructure: 24 x 7 VOIP calling for onsite-offsite-client team coordination
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12. Strong Operations Backbone 12
for Talent Acquisition, Employee Development
Leadership Performance
Compensation Employee
Talent Framework Mgmt. &
Induction & Rewards Satisfaction
Acquisition & Career Employee
Management & Retention
Paths Development
Competency Based Human Resource Processes
• Competency mapping at organizational level
For Superior
• Organization and business specific competencies
Performance defined for various roles and functions
• Sporting Events & Monthly Outings
Skill
Knowledge
What are Competencies?
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13. Operating Business Models 13
• The customer pays a pre-negotiated Fixed price for the
Fixed Price Model complete project, which in turn is linked to well-defined
deliverables and milestones.
• A major portion of project is on a Fixed Price basis and at the
same time resources are deployed on T&M basis. Adopting
Hybrid Model such a model enables the client to maximize their ROI without
compromising any aspect of the project itself.
Time & Material • Define the business model and work hand in hand with our
Model client. The client pays a fixed hourly rate.
Dedicated
• Extension of the customer's software engineering facility. The
Development Centre customer pays fixed monthly rate for the Team.
Model
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14. Synverse Global Delivery Model 14
Dedicated Governance
Delivery Maturity
Customer Focussed Customer
Team Delivery Model Focussed
Dedicated governance team Methodologies & Focus on business value
for alignment with processes honed over delivered
business objectives years of experience Beyond T&M and FP to
On-site/offshore engagement Strong project outcome / transaction-
managers to address management based pricing
service delivery issues processes, PMI
Process optimization expertise
with high responsiveness Certified professionals based on best practices for
& flexibility
Process maturity for sustainable cost & quality
Single point accountability optimal on-site benefits
with “Client Partner” to /offshore mix
End-to-end integrated solutions
ensure consistency &
aligning process,
simplicity of relationship
management technology, domain
expertise & optimal on-
Integrated customer portal & site/off-shore mix
dashboards for near-
Flexibility & responsiveness to
time/real-time access to
project metrics adapt to client’s evolving
needs
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15. Accreditations and Memberships 15
 Awarded ISO 9001:2008 Certification by International Certification Registrar
 UK Border Agency (UKBA) Accredited for sponsoring Tier 1/ Tier 2 work
permits and Intra Company transfers (ICT)
 Active Member of Thames Valley Chamber of Commerce
 Sponsored by UKTI to attend the ITU World Forum 2009, Geneva as VIP guest
 Federation of Communication Services (FCS) Member
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16. Few Customers and Partnerships 16
Customer/Partner About Customer/Partner Synverse Service Description
Mobile Application Product Customer: Development of
Provider applications on Mobile platforms
Mobile Policy Management and Customer: Professional Services for
AAA Product Product Wimax Rollout
Telecom Major Customer: Professional Services for
Billing Implementation
Telecom Major Customer: Professional Services for
Device Testing
Telecommunications Reseller Customer: Portal Development
(Synverse framework) followed by
Managed Services
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17. Few Customers and Partnerships 17
Customer/Partner About Customer/Partner Synverse Service Description
Telecom Major Customer: Professional Services for
Service Rollout
WLR3 Product Provider Customer: Managed Services &
Quality Analysis and Testing
Telecom Major Customer: Professional Services for
Billing Revenue Assurance
Business process platform on Customer: Managed Services for
MS SharePoint their platform & MS SP
Telco Product Provider Customer: Professional Services for
TABS
SAP Implementation Experts Customer: Professional Services for
SAP Implementations
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18. Few Customers and Partnerships 18
Customer/Partner About Customer/Partner Synverse Service Description
Largest Indian IT Services Partner: SaaS and Cloud Computing
Providers
Telecom Major Partner: Testing Product on Cloud
Computing
Hosting Provider Partner: Synverse hosting provider
SaaS & PaaS Provider Partner: Synverse PaaS provider
Microsoft Gold Implementation Partner: Comprehensive Proposition
Partner of Managed Services of MS Products
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19. Case Study – CPW/2Circles Communications 19
Retail eCommerce Platform
2CirclesCommunications, a partner of Carphone Warehouse (a FTSE 100
company) is a telecoms service provider with full range of voice, data, and
mobile services
www.2circles.com
Application
Retail ecommerce platform
Technology Stack
• Java/J2EE
• PHP/CakePHP
• JFreeCharts
• MySQL
• Joomla
• Smarty
• .NET web-services Integration
Features
• Unified aggregator portal to provide one stop solution for telecom services
• Integration of web-services with multiple communication services providers
• Dynamic loading of content using Joomla and extensions
• Interactive Dashboards
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20. Case Study – Virgin 20
Telecom eCommerce, Self Care Platform
Virgin Media is one of the largest provider of Television, Internet,
Mobile Phone and Fixed-line telephone services in UK and Virgin
Mobile USA is a leading US MVNO on the Sprint network.
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21. Case Study – Strategic Imperatives 21
Business Reporting Platform for end users
Strategic Imperatives is the leading provider of wholesale line rental solutions
to the telecommunuications industry. They provide technology solutions to
telecommunications service providers, helping them establish provision and
manage their business.
www.imperatives.co.uk
Application
Online Call Performance Analyser
Technology Stack
• Java/J2EE
• EJB 3.0
• JFreeCharts
• Ice Faces
• Apache
• Jquery
• MySql
Features
• Dashboard for analysing high volume of inbound calls
• Provides an insight into multiple historical and real-time parameters to
determine calling patterns, level of dropped calls, response times and
average handling times
• Data filtered and summarised based on year, month or day
• Deployed on SaaS Infrastructure
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22. Case Study – Connect Beam 22
Social Networking Application
ConnectBeam social networking solution is an open standards based
collaboration platform to connect employees and content across the
www.connectbeam.com enterprise
Application
Social Networking Application for businesses
Technology Stack
• Java/J2EE
• MYSQL
• JSP
• Hibernate
• Lucene
Awards & Recognition
• 100 Companies that Matter in KM for 2009 – KMWorld
• Trend Setter Product of the Year 2008 – KMWorld
• Trend Setter Product of the Year 2007- KMWorld
• Top Five Enterprise 2.0 Startups to Watch – InformationWeek
• Cool Vendor - Gartner
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23. Case Study - Zephyr 23
Open standards based on-demand test management platform that incorporates testing best
practices and real-time analytics
Zephyr is an open standards based on-demand Test Management Platform that
incorporates testing best practices and facilitates the testing of desktop applications
www.getzephyr.com and live dashboards
Application
Test Management Platform
Technology Stack
• Java/J2EE
• Adobe Flex Application Framework
• MySQL
• Hibernate
• Lucene
• JackRabbit
• Kettle
Features
• Rich Internet Application framework and cross browser compatibility
• Easy to use Web 2.0 styled user experience, highly interactive
• A single pane of glass to manage all aspects of testing department
• High visibility into testing progress and out of box reporting
• 360 visibility through real-time reporting via the department and
project dashboards
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24. Case Study: iPhone Applications 24
Explore the world around you
OOKL
Application Name
OOKL
Project Description
OOKL is a mobile learning project that helps
people engage with cultural spaces around them
before during and after the visit, both on mobile
phones and on the web.
OOKL mobile application is running on a number
of Nokia devices on Symbian 2nd edition and on a
variety of Windows Mobile devices. The
application was ported to iPhone
Application Status
Under Review by Apple
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25. Collaborative approach is the best approach 25
• Flexible Time zone advantages build tight integration
Flexible service delivery model
• Delivers higher productivity
• Agile delivery process with small teams
Agile, integrated processes and
• Deep customer involvement and control
teams
• Collaboration and project management best practices
• Large scale development centers
High capacity and scalability • Located in large population areas with strong university system
• Strong focus on new technology talent development
• Leverage strong pool of talent and infrastructure costs
Exceptional cost-performance • Significantly higher productivity and offsite leverage
• Low program management and governance overhead
• Senior leadership providing oversight
Highly effective engagement • Continuous investment in innovation and expertise
• Local resources with demographic and cultural compatibility
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