3. From the book Traction,
“Startupgrowthhappensinspurts.Initially,growth
isusuallyslow.
Then,itspikesasausefultractionchannelis
unlocked.Eventuallyitflattensoutagainasa
channelgetssaturatedandbecomeslesseffective.
Then,youunlockanotherstrategyandyouget
anotherspike.”
4. This means our plan must be dynamic, and to
do that you must develop a process that will
continueto move you forward.
5. A good customer acquisition plan starts with
some important prep work: we have to define
our ideal customer, our goals, our customer
acquisition funnel, and our metrics. From
there, we create our own growth process
from which to fill out and implement our
plan.
6. Everything starts with identifying our ideal
customer profile. From finding who they are
and how to reach them, to how to talk and
sell to them.
Attracting the right type of customers makes
everything else that much easier, so we have
to figure out what ‘right’ means for you.
7. Goals shape everything from our strategies,to our
tacticsand daily focus.
From the book Full-Scale,
“Determine goals, milestonesand priorities.These three
tasks make people more productive.Productivitymakes
better use of your time. Time is directly relatedto
growth. Growth is why we’re here. Therefore, growth is
goals, milestones andpriorities.”
8. Our goals might be monetary, user count, or
activity based goals but it’s also important
that we only focus on 1 to 2 goals at any
given time.
For customer acquisition, our goal might be
to get more visitors, convert more visitors
into leads, or convert more leads into paying
customers.
9. Break down the journeyourcustomers must take
to payus. This helpsus identify whereour funnel
might beleaky, andas a result, identifythe
biggest opportunitiesfor quickwins.
We have to thinkof ourentire acquisition funnel
as lots of smaller funnels.
10. Figuring out our key business metrics is
core to the plan.
Without knowing our key metrics, we
might know that we need to increase
traffic but we aren’t sure what levels we
need to get to. When we do know our
metrics, we know what numbers we
need to hit, and that guides what
strategies we’ll focus on to have the
best chance of hitting them.
11. We have to begin with our goals in mind:
prioritize when and what to measure based
on the answers we need to make decisions
that will help us grow.
To measure against our sales funnel: to make
sure we’re tracking all the steps in our funnel.
Track to validate experiments: before we run
any marketing campaign, to be sure we know
exactly how we will measure our success and
track those metrics before we start.
12.
13.
14.
15.
16. ONE OF THE BIGGEST AUTOMOBILE COMPANY GENERAL
MOTORS BECAME BANKRUPT DUE TO LOSS OF 75% OF ITS
CUSTOMERS
17.
18. FLIPKART IS NOW ONLY AVAILABE ON APP
AND IS SET TO GIVE EVEN GREATER
COMPETITION TO AMAZON
19. REMEMBER HOW THE SUPERMARKETS TOOK
OVER SMALL GROCERY STORES.
20. FOR PROPER USE OF THE FACILITIES AVAILABLE THE USER
INTERFACE SHOULD BE SIMPLE AS MOST OF THE PEOPLE ARE
STILL NOT VERY FAMILIER TO THE NEW DIGITAL ERA
(ESPACIALLY THE OLDER PEOPLE ).
21. WE CAN ONLY GROW IF WE ARE FLEXIBLE ENOUGH
TO CHANGE WITH CHANGES HAPPENING IN THE
WORLD.
22. GROWTH IS NEVER BY MERE CHANCE ; IT IS THE
RESULT OF FORCES WORKING TOGETHER.
