It must have been just around three years ago when consumers were sceptical about shopping for any kind of product online. There was a certain sense of satisfaction in touching.

1. Online Shopping Going Viral in India
It must have been just around three years ago when consumers were sceptical about shopping
for any kind of product online. There was a certain sense of satisfaction in touching, feeling and
making sure that the product was not damaged and worth the price being paid for.

2. Today, we are in the year ‘2014’, three years later, but the picture seems to be very different.
Buying clothes online has not only become a convenient option in this fast paced life, but also a
very lucrative option.

3. E–Commerce retailers have come up in a big way in the country. Their consumer penetration
has become much higher than the stores owned by the most popular brands. This is leading
these brands to tie up with the upcoming E–Commerce stores to better reach their target
consumers.
Today, even the Haute Couture Designers are tying up with the E–Commerce retailers. As a
matter of fact, they are coming up exclusive collections only for the online platform. Who knew
that Fashion could be something that would be sold and promoted online in India, and the fact
that it would catch on like some kind of a virus! It is good to see that more and more consumers
are buying clothes online, especially the youth!
Buying online is convenient and advantageous too, considering that there are so many striking
offers available that are not applicable in stores.

4. Consumers had to hop from one store to the other in search for the perfect clothing. But, today
consumers can hop from one website to another with just a click to get what they desire,
without having to tire themselves physically.

5. One might think that the money will go waste if the clothing bought online is not the perfect fit,
or is not what they were looking for. That is something which consumers need not worry about
anymore, because these online stores sell products with an easy return policy if there is any sort
of dissatisfaction.
Buying clothes online in India has never been so much fun and exciting with so many online
stores and options available!