Howdy! Are you looking for the digital marketing job now? Then you are in the right place. According to a report, the future of digital marketing is secure. So the opportunities are huge in this field. Today I am gonna discuss one the most vital parts of digital marketing – how to prepare digital marketing interview questions. Are you interested to work as a digital marketer? Do you know what digital marketing interview questions are asked during the digital marketing interview? If you have sound knowledge in digital marketing, you have never need to think about your career growth in digital marketing. To get Digital marketing job, one must crack the digital marketing interview session. For this session the most important question is How to Prepare Digital Marketing Interview Questions? We covers most relevant and trending digital marketing interview question with suitable answers. There are some important general Internet marketing questions like what is SEO? What are the classifications of SEO? What is digital marketing? To know more, you can go through this presentation as well. Hope you know digital marketing well. However, the question is how to prepare yourself for the digital marketing interview? To prepare yourself for this interview, you must know of the company well where you are going to apply as a candidate. I divide the digital marketing interview questions into two segments – generalized and industry-specific. Let's see the most common digital marketing interview questions. 1. What is Digital Marketing? 2. What are Similar Names of Digital Marketing? 3. What are the types of Digital Marketing? 5. What are the main inbound and outbound channels? 4. What is SEO? 5. Why SEO is important? 6. What is the difference between On-page and Off-page SEO? 7. What are the major parts of On-page SEO? 8. What are the major Off-page SEO practices? 9. What do you mean by good SEO practice? 10. What is Keyword Research? 11. Where do you prefer to use keywords? 12. Why is competitor analysis important in Keyword research? 13. What is the difference between the three – Social media, Social network and Social bookmarking? 14. What are the most popular digital marketing channels? 15. Where do you want to see yourself five years down in digital marketing? Hope you can understand How to Prepare Digital Marketing Interview Questions?

2. How to prepare Digital Marketing Interview
Questions?
• In a digital marketing interview session, many questions may ask.
Most of the questions are knowledge and experience based.
• Basically, there are two types of digital marketing interview
questions – generalized and industry-specific.
• The digital marketing job depend on how you crack your
interview. So, let see the top digital marketing interview
questions.

3. What is digital marketing
•The digital marketing is an internet based
marketing method which is used for
advertisements through various digital
channels like the search engine, social
media, email marketing, mobile marketing
etc.

4. What are Similar Names of Digital Marketing?
• Online marketing
• Internet marketing
• Data-driven marketing

5. What are the types of Digital Marketing?
• Inbound marketing • Outbound marketing

6. What is inbound marketing channels?
• Search engine optimization (SEO)
• Social media marketing (SMO)
• Content marketing
• Search engine marketing (SEM)

7. What are the outbound marketing channel?
• Cold calling
• Radio and TV advertisement
• Newspapers and magazines advertisement
• Direct-mail
• mobile phone marketing
• Event sponsorships
• Pay-per-click advertising (PPC)

8. • SEO stands for search engine optimization. The SEO is important
for ranking in search engine result pages (SERPs). It also brings
traffic to any website or web property.
What is SEO?

9. What is the classification of SEO
• On-page SEO
• Off-page SEO

10. What is the Major On-page SEO?
• The ‘title’ along with a modifier like ‘top’, ‘best’ etc. (eg. Top 10 SEO company)
• SEO Friendly URL
• Meta Keyword
• Meta Tags
• Proper use of Heading tags. (H1 for Title and H2 for subheading etc.)
• Responsive design
• Place your keyword in first 100 words.
• Post long content (average 1800+ words)
• Optimize image
• Use social buttons
• Use internal linking (not more than 5)
• Add outbound links to create authenticity to search engine.

11. What is the Major Off-page SEO?
• Link building
• Article submission
• Blog commenting
• Social media sharing
• Social bookmarking
• Guest posting
• Video submission
• Classified Ads
• E-book creation
• Forum posting
• Press release
• Document sharing (PDF, DOC, PPT etc.)

12. What is Keyword Research?
• Keyword research is the process which helps to explore the idea
what people search. According to the experts, the keyword
research involves identifying popular words and phrases which
people enter into search engines.

13. Where do you prefer to use keywords?
• Keyword in website in
• Title
• URL
• Meta tag
• Web page content
• Headlines (H1, H2 etc.)
• For PPC: keyword in
• Exact match
• Broad match
• Phrase match
• Negative match
• For social media:
• Query strategies (eg. Facebook, YouTube, Twitter etc.)
• A difference in behavior (eg. photo sharing, micro-blogging)

14. What are the most popular digital marketing
channels?
• SEO (search engine optimization)
• Email marketing
• PPC (pay-per-click) advertisement
• SMO (social media optimization)
• SMM (social media marketing)
• SEM (search engine marketing)
• Content marketing
• E-commerce marketing
• Affiliate marketing
• Online PR
• Display advertisement

15. What is the difference between Social media,
Social network and Social bookmarking?
• Social media is a platform to share media content like text,
podcast, video etc.
• Social network is basically platforms where people spend their
time to be connected with their friend and family.
• Social bookmarking is essential for all who spends their time
mostly on the internet. It mainly helps to tag a website or
websites for future use. Instead your own PC, you can use it
anywhere anytime freely because it is saved in the web.

16. Thank You
• For more please visit How to prepare digital marketing interview
questions.
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