ITC Hotels & LEED Platinum certification

shoukathak95@gmail.com
welcome 1
‫الرحيم‬ ‫الرحمن‬ ‫هللا‬ ‫بسم‬

ITC Hotels

 ITC was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited.
 The name of the Company was changed from Imperial Tobacco Company
of India Limited to India Tobacco Company Limited in 1970 and then
to I.T.C. Limited in 1974.
 Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes
and Cigars, Branded Apparel, Education and Stationery Products, Incense
Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business and Information Technology.
 On September 18, 2001 it changed to 'ITC Limited,’
India Tobacco Company

 The first six decades of the Company's existence were primarily devoted to the
growth and consolidation of the Cigarettes and Leaf Tobacco businesses.
 1925: Packaging and Printing.
 1975: Entry into the Hospitality Sector .
 1990: Agri Business - Strengthening Farmer Linkages.
 2002: Education & Stationery Products - Offering the Greenest products
 2000: Lifestyle Retailing - Premium Offerings.
 2000: Information Technology - Business Friendly Solutions.
 2001: Branded Packaged Foods - Delighting Millions of Households.
 2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector.
 2005: Personal Care Products - Expert Solutions for Discerning Consumers.
 2010: Expanding the Tobacco Portfolio.
Time Line of ITC

ITC Product Range

 1975: Entry into the Hospitality Sector - A 'Welcom'
Move
 In 1975, the Company launched its Hotels business with
the acquisition of a hotel in Chennai which was
rechristened 'ITC-Welcomgroup Hotel Chola' (now
renamed My Fortune, Chennai).
 The objective of ITC's entry into the hotels business was
rooted in the concept of creating value for the nation.
ITC

 Launched in 1975, ITC Hotels, India's premier chain of
luxury hotels.
 It pioneered the concept of 'Responsible Luxury' in the
hospitality industry
 It exemplary sustainability practices.
 It introduces world-class green practices with
contemporary design elements to deliver the best of
luxury in the greenest possible manner.
ITC Hotels

 ITC Hotels took its first step
toward international expansion with
an upcoming super premium luxury hotel
in Colombo, Sri Lanka .
 Recently tied up with RP Group Hotels &
Resorts to manage 5 hotels in Dubai and
India under ITC Hotels' 5-star
 'WelcomHotel' brand and the mid-market to
upscale 'Fortune' brand.

 Blends elements of nature to deliver a unique value proposition to guests,
conscious of their responsibility to be planet positive.
 The greenest luxury hotel chain in the world with all its ten premium luxury
hotels LEED (Leadership in Energy and Environmental Design) Platinum certified.
 With more than 100 hotels in over 70 destinations, ITC Hotels has set new
standards of excellence in the hotel industry in Accommodation, Cuisine,
Environment and Guest Safety.

THE ITC VISION » Sustain ITC's position as one of India's most
valuable corporations through world class performance, creating
growing value for the Indian economy and the Company's
stakeholders.
Commitment beyond the market.
Fulfillment of the need of the society. shoukathak95@gmail.com

 THE ITC MISSION » To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior and sustainable
stakeholder value.

ITC HOTELS

ITC HOTELS is the second largest hotel chain in INDIA.
It provides the luxury accommodations with green consciousness.
Maintains a fine balance between the man-made and natural
environment.
ITC’s properties are certified by LEEDS

The U.S. Green Building Council (USGBC).
Co-founded by Mike Italiano, David Gottfried and Rick Fedrizzi in
1993.
Is a non-profit trade organization that promotes sustainability in
how buildings are designed, built, and operated.
USGBC is best known for the development of the LEED green
building rating systems.

"Leadership in Energy & Environmental Design (LEED®) is an
internationally recognized green building certification system,
providing third-party verification that a building or community
was designed and built using strategies intended to improve
performance in metrics such as energy savings, water
efficiency, CO2 emissions reduction, improved indoor
environmental quality, and sensitivity to their impacts.

 Effective in India from 1st Jan 2007
 Version of the LEED rating system
administered by IGBC.
 Green Building Rating System
• Framework for assessing building performance
against set criteria and standard points of references
 Internationally accepted benchmark for design, construction and operation of
green buildings.
 Encourages and accelerates global adoption of sustainable green building and
development practices .
 65 LEED certified green buildings in India.
 Based on professional reference standards like NBC, ASHRAE, and ECBC etc.

GREEN BUILDING
 Uses less energy, water, natural resources
 Generates less waste
 Healthier for people living in it
 Energy saved= 30-40% per day
 Enhanced indoor air quality, light and ventilation
 Potable water saving up to 20-30%
 High productivity of occupants
 Minimum generation of non-degradable waste
 Lower operating costs and increase asset value

Benefits of certification – WHY
LEED?
 lead to the transformation of the built environment
 built as designed and perform as expected.
 have lower operating costs and increased asset value
 healthy and comfortable for their occupants
 reduce waste sent to landfills
 conserve energy and water
 reduce harmful greenhouse gas emissions

SUSTAINABLE PRACTICES BY ITC
 Energy efficiency, consuming less, recycling
more, and using more renewable forms of
energy; these are some of the green
practices followed by ITC as part of its
commitment to “Responsible Luxury”

SUSTAINABLE PRACTICES BY ITC
 INDOOR ENVIRONMENT QUALITY
 WATER EFFICIENCY
 ENERGY EFFICIENCY
 SUSTAINABLE MATERIALS AND PURCHASING
 SUSTAINABLE SITE DEVELOPMENT

 Development of infrastructure by the Government.
 India’s emergence as an outsourcing hub.
 Success of “Incredible India” campaign and other tourism
promotion measures.
 India’s growing recognition as an exciting place to visit
(‘The Readers Travel Awards2006’, conducted by Condé
Nast Travelers has recently placed India at number
four among the world’s must-see countries, up from
number nine in 2003) has helped boost its image as a
leisure destination
Reason for Success

 The Oberoi Group
 Indian Hotel
 Hotel Leela
 Asian Hotel
 Japyee Hotels
 Oriental Hotels
 Taj GVK hotels
 Royal Orchid
 Advani Hotels
Competitors
 Site and location
 Positioning and guest
profile
 Financial strength
 Brand recognition
 Yeild management
 Differential pricing

 ITC hotels has an exclusive tie- up with Starwood Hotels & Resorts
in bringing its premium brand the “Luxury Collection” to India.
 The hotels which are part of this collection are: ITC Grand Chola
in Chennai, ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar
in Kolkata, ITC Grand Central in Mumbai, ITC Windsor & ITC
Gardenia in Bengaluru, ITC Kakatiya in Hydrabad , ITC Mughal in
Agra and ITC Rajputana in Jaipur.
ITC Hotels properties are classified under
four distinct brands:

 WelcomHotels offer five-star hospitality for the discerning
business and leisure traveller.
 Currently there are three hotels under this brand namely,
WelcomHotel Rama International Aurangabad, WelcomHotel
Vadodara and WelcomHotel Grand Bay Vishakhapatnam.
 Two other WelcomHotel Sheratons - Sheraton Park Hotel and
Towers, Chennai and Sheraton New Delhi

 Fortune Hotels operates mid-market to upscale properties in the first-class, full-
service business hotel segment all over India, in major metros, mini metros, state
capitals and business towns, promising business and leisure travelers a wide choice
of destinations and accommodation.
 WelcomHeritage brings together a chain of palaces, forts, havelis and resorts that
offer a unique experience. WelcomHeritage endeavours to preserve ancient royal
homes and the historical Indian grandeur and opulence for the future Indian
generations. WelcomHeritage provides a fine range of hotel services inside these
architectural legacies present across India. shoukathak95@gmail.com

Branded Accommodation
 ITC Hotels has set standards for excellence in the hotel industry by
pioneering the concept of branded accommodation. The chain has
developed three brands of accommodation ITC One', 'Towers' and
the 'Executive Club' to differentiate between the needs of various
travelers and provide the highest levels of service.

Branded Cuisine
ITC is the first to introduce branded cuisine WelcomCuisine - in India. The
Bukhara and Peshawri restaurants give epicures the rugged, outdoor
cuisine of the Northwest Frontier Province. Dakshin has brought together
the highly evolved cuisines of the four southern states .Dum Pukht is a
unique restaurant dedicated to a 200-year old culinary tradition of
slow cooking food, in sealed deghs. The fragrance of the meal becomes
an invitation befitting royalty.

Kaya Kalp Spa
 Kaya Kalp (meaning rejuvenation of mind, body and soul in
Sanskrit) spas are class apart for those who seek to combine
luxury with an exclusive and enriching experience that uplifts the
mind, body and soul. Kaya Kalp Spas offer indigenous and well-
known therapies from across the world, to deliver a memorable
spa experience. The Kaya Kalp Spa experience is available at all
the ITC Luxury Collection Hotels.

Most Recent Awards
 ITC Grand Chola awarded 'Best Business Hotel' in India, at the Lonely Planet
Travel Awards 2014 - June 2014.
 Bukhara, New Delhi awarded the coveted 'Best in Country' award at the S.
Pellegrino Top 50 Restaurants in Asia Awards held in Singapore - February 2014.
 Dum Pukht, recognized among the Top 50 Restaurants in Asia at the S.
Pellegrino Top 50 Restaurants in Asia Awards held in Singapore on February
2014.
 ITC Maurya wins Ministry of Tourism - Government of India, National Tourism
Award for 'Best Eco Friendly Hotel' in India - February 2014.

ITC promotes India’s cultural
Heritage

 ITC is also actively involved in the preservation and promotion of India's
rich cultural heritage.
 ITC established the prestigious ITC Sangeet Research Academy (ITC-SRA) at
Kolkata in 1978 with the objective of preserving and promoting Hindustani
Classical Music.
 'WelcomTheatre', launched more than a decade ago, showcases the best
of Indian theatre productions, especially at the experimental stage.
 ITC also supports contemporary Indian art under the banner of
'WelcomArt'. The Shristi art galleries located at various ITCWelcomgroup
hotels regularly sponsor the works of upcoming Indian artists.
 WelcomHeritage represents some of the best traditions of heritage
hospitality and tourism in India. ITC has supported and assisted the
restoration of over 45 exclusive heritage destinations, ranging from grand
palaces to traditional havelis and magnificent forts; from adventure-filled
jungle lodges to tea garden homes and quiet nature resorts.
Promotion of India’s cultural
Heritage

Empowering Differently-able
people
 ITC Hotels has taken a positive step in this direction by employing
people who are differently-abled across its hotels. ITC Hotels believes
that everyone should be treated with sensitivity and empathy. many
differently abled have been employed in diverse functions like
housekeeping, teleworking, bakery and as musicians.
 Welcom Jawan: Re-deploying ex-servicemen, it assist the national
effort by offering a platform for their rehabilitation into productive
civilian life.

 WelcomEnviron defines ITC hotels active commitment to the
environment. The need for maintaining an ecological
balance and working towards that goal as a concerned
“Corporate Citizen” is a high priority for the company. Each
hotel thus operates in harmony with nature. “Reduce, Re-use
and Recycle” is the Environmental message sent out by every
ITC Hotel.
WelcomEnviron

ITC Hotels Luxury Collection

ITC Maratha, Mumbai

ITC Gardenia ,
Bengaluru
ITC Windsor,
Bengaluru

Thank You All
Created and Presented
by;
•Shoukathali Ammikkodan
•Roll No. 2
•BA TTM Sem. 4
•PSMO College, Thirurangadi.

ITC Hotels & LEED Platinum certification

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