For the people: on the utility of mobile widgets to people outside this room

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Presentation on designing mobile widgets for usability and usefulness to the end user. Delivered at Mobile Widget Camp Austin on 7 September 2008

Technologie Business

For the people ,[object Object],[object Object],MobileWidgetCamp Austin, Texas 7 September 2008

Without users, you are poor ,[object Object],Ask anyone trying to go up against Apple in the MP3 player market

Dead icons must die ,[object Object],It’s not 10:15 I do have 1 voicemail and 5 emails So... Can I trust the weather? Can I even trust the message counts? a a a

The carry principle ,[object Object],[object Object]

Demanding apps drive churn ,[object Object],Scroll to the right item Summary weather Found and read the forecast! Weather as icon Pick up the phone Pick up the phone “ Hmm... those clouds look bad.” 17 miles 20 minutes

Portlets and progressive disclosure Shallow, broad content... ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994

Progressive disclosure & glanceability Shallow, broad content... ...becomes deeper & narrower

Why bother? ,[object Object],[object Object],Since you are on the way home... ...you might want to see the weather. a a

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