1. HMT WATCH DIVISION A FAILURE??..... Shobit

2. Incorporated in 1953 by the Government of India as a Machine Tool manufacturing company. Over the years diversified into Watches, Tractors, Printing Machinery, Metal Forming Presses, Die Casting & Plastic Processing Machinery, CNC Systems & Bearings. HMT : A Snapshot

4. Strength Weakness Opportunity Threats

6. Established marketing network S T R E N G T H S

13. Price HMT positioned the quartz watches as the space age generation watches & charged high prices for this category which means that only the affluent middle aged consumer could afford it. M I S T A K E S

15. Promotion Though HMT’s advertising was distinctive and did cater to the lifestyle segment, it failed to communicate the uniqueness of HMT’s quartz design vis-à-vis other HMT watches . M I S T A K E S

20. THANK YOU THANK YOU