1. Teaching and Learning as a
Communication Process
Shironica P. Karunanayaka
Senior Professor in Educational Technology
Faculty of Education
The Open University of Sri Lanka
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2. Communication Process
Types of Communication
What is Communication?
Effective Communication Strategies
Outline
Teacher as a Communicator
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Activity 1: Brainstorm!
“Communication is everywhere!”
State a few words that instantly comes into your mind,
when you hear the term Communication.
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Communication is,
• a process – ongoing, changing, continuous
• dynamic – active, forceful
• interactive – between people, two-way process
• transactional– simultaneously sending/receiving messages
• symbolic – symbols to represent ideas
• intentional – with some purpose
• contextual – dependent on the context
• ubiquitous – everywhere, done by everyone, at all times
• cultural – culture-bound
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6. Key Components of Communication
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The Source
The Channel
The Receiver
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Models of Communication
Laswell’s Model
• Who
• says What
• in which Channel
• to Whom
• with what Effect
• A Sender
• directs a Message
• through some Medium
• to a Receiver
• with some Effect
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Activity 2: Observe & Interpret!
“Teaching and Learning as a
Communication Process”
1. Observe the animated graphic shown in the next slide.
2. Interpret this Communication Process,
linking it with the Teaching-Learning Process
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Activity 3: Observe & Analyse!
“Communication Types”
1. Observe the graphics shown in the next
slides.
2. Analyse these types of communication
and their effectiveness.
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Types of Communication
• Verbal communication
• Language
• Non-verbal communication
• Sounds
• Signals
• Body Language – facial
expressions, gestures
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Types of Communication
• Interpersonal communication
• Teacher-Student, Peer-Peer
• Group communication
• Seminars, Workshops
• Organizational communication
• Meetings - School, Office
• Mass communication
• Newspaper, Radio, TV, Social Media
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Communication Strategies
• Seminars, Lectures, Presentations
• Books, Magazines, Journals
• Newsletters, Fact sheets, Pamphlets
• Billboards, Transit cards, Displays
• Exhibitions, Fairs, Awareness campaigns
• Performing arts- music, dance, theatre…etc
• Mass media – Newspapers, Radio, TV
• Audio Cassettes, Video Cassettes
• Data bases, Multimedia productions on CDs
• The Internet – e-mail, Discussion lists, Chat, Discussion Forum, Blogs, Social Media
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Activity 4: Observe & Analyse!
“Effective Communication Strategies”
1. Observe the different clips presented in
the next slides.
2. Analyse these communication
processes, and identify effective and
ineffective communication strategies.
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Things to Consider for Effective Communication
✓What is your message ?
✓What is the purpose of your message ?
✓Who is your audience ?
✓What are your available resources ?
✓What would be the appropriate methods and materials ?
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Successful Communication
✓the credibility of the message source
✓the message design
✓the delivery channel
✓the target audience
✓the targeted behaviour